Shaping the brand
Students were given the opportunity to work alongside CRATE Brewery, a youthful, local company, and were tasked with exploring new ways to reposition the brand. They also worked on developing a creative communication strategy for CRATE Brewery's new products.
It was helpful for us to be able to explain our strategic issues to a third party and to hear how people outside our sphere would go about solving our problems.
Tom Seaton, Director, CRATE Brewery
About CRATE Brewery
Established in 2012, CRATE Brewery are a local company, situated in the popular canal side location in Hackney Wick, who brew and sell their award-winning beer in the heart of their East London brewery. Their CRATE Bar is a one-of-a-kind up-cycled venue. They also have an evolving space called The Brew-Shed which houses expert brew kit to create their speciality beers!
Students were involved in a successful site visit to the Brewery, where they learned about the CRATE Brewery brand. They gained an interesting insight into the brewing process and were able to have first-hand experience of CRATE's operations.
The students had an excellent site visit to CRATE Brewery, which provided a useful opportunity to interact with CRATE's senior team members.
Sameer Qaiyum, Loughborough University London
What is CRATE Brewery up to now?
CRATE Brewery have exciting new plans for the future. They are focusing on growing their wholesale business and are undertaking some brand updates. CRATE are also planning to expand their retail arm, and are preparing to move to a new brewery!