Programme information

This programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry.

Students will immerse themselves in the business of sport, enhancing their leadership capacity and business acumen in relation to the complex and rapidly emerging global sport business environment.

Students will enhance their understanding of leadership and business through on-location site visits at top sport organisations and other complementary leadership environments. In this format students have the opportunity to immerse themselves in various different management contexts and gain first-hand perspective from top leaders in their field.

Did you know?

Loughborough University has been named the top university in the world for sports subjects two years in a row!

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Sport Industry Group partnership

The Institute for Sport Business works in partnership with Sport Industry Group to host an executive leadership training programe for Sport Industry Group's NextGen Leaders.

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Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification from a wide range of subjects/disciplines. Overseas qualification equivalencies can be found here.

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for 2018-19 entry are as follows:

  • £10,250 (UK/EU)
  • £23,300 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.


View scholarships for 2018 entry

Programme aims

  • Analyse and evaluate leadership and business challenges and responses facing sport business professionals
  • Develop students as leaders in sport through practical application and team work, analysing and evaluating problems and responding to sport leadership and business challenges in real time
  • Develop a critical understanding of the social, environmental and economic issues that are essential to leadership and management in the sport industry
  • Develop students’ critical thinking to assess the development, evaluation and implementation of innovation as a process and its application to sport leadership and business
  • Develop leaders in sport who have the leadership and business skills that have specific application to the challenges confronting sport organisatIons at the global, national and local level

Programme modules

This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

To complete the MSc Sport Leadership, students must complete 8 x 15 credit modules. Students must choose 1 of the 3 optional modules in semester 2. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

Core modules

Collaborative Project

With a multi-talented group of students, you will work on a brief from a real company looking to solve a real social or business problem.
Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.
The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.
The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.
Learning Outcomes
On completion of this module, you will be able to:
  • Work effectively in diverse and interdisciplinary teams;
  • Undertake and contribute towards a project-based development process;
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
  • Plan and execute a project plan including scope, resources and timing;
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders;
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
  • Make informed, critical and reflective decisions in time-limited situations.
100% Coursework consisting of:
  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

Leadership Models and Practices: Applications to a Sport Context

This module will include teaching and guidance on organisational contexts and leadership models; leadership behaviours and competing expectations; contemporary issues impacting on leadership; and the importance of leadership when shaping appropriate organisational practices.
The aim of this module is to deliver a thorough grounding in the main leadership models and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and will be the theoretical foundation upon which other sport leadership units are built.
Learning Outcomes
On completion of this module you should be able to:
  • Understand contemporary models and theories of leadership and leadership development that are international, both in their derivation and in their application;
  • Highlight the key issues that impact on leadership practice in sport and other environment;
  • Discuss how different leadership models can be utilised in different contexts such as sport;
  • Demonstrate an ability to recognise the importance of communication in sport leadership practice;
  • Recognise the importance of problem solving leadership practice.
  • 40% Presentation
  • 60% Case Study

Sustainability and Leadership for Sport Organisations

Teaching on this module will cover teaching of the following topics: drivers of sustainability leadership; characteristics of leaders for sustainability; sustainability leadership in action; entrepreneurs as sustainability leaders; the context of sustainability in differing cultural contexts; the influence of sustainable methods; the application of sustainable practices in various global settings.
The aim of this module is to develop an understanding of the relationship between sustainable business practices and leadership in sport organisations.
Learning Outcomes
On completion of this module you should be able to:
  • Critically analyse the key elements of sustainable leadership practice in sport and other environments;
  • Critically analyse how sustainable leadership can shape organisational culture in sport and other environments;
  • Critically analyse how sustainable leadership can create competitive advantage in sport and other environments;
  • Explain the aetiology of sustainability and be able to debate the application of sustainable leadership practices;
  • Evaluate the application of sustainable principles to specific areas within a specific context such as sport;
  • Critically evaluate methods and results obtained in published literature;
  • Plan and implement sustainable answers to problems in the sport workplace.
  • 50% Case Study & Presentation
  • 50% Essay

Analysing the Construction of Leadership for a Sport Context

This module will include teaching on constitutive leadership; leadership and power; power and politics; sources of power; and types of power.
The aim of this module is to introduce you to socio-cultural aspects of leadership and how it is applied to leadership practice in the sport context.
Learning Outcomes
On completion of this module you should be able to:
  • Explain how leadership is socially constructed in different environments such a sport;
  • Explore the nature of the social construction of leadership and understand how the perceptions of others might be altered in the sport context;
  • Demonstrate good communication skills to challenge individual perceptions of leadership;
  • Demonstrate resourcefulness to complete a project task.
  • 40% Video Activity
  • 60% Essay

Critically Reflective Leadership and Sport Management Practice

The module includes teaching on the knowledge, skills, and values of reflective practice; leading and reflective practice; and action research and reflective practice.
The aim of this module is to create an awareness of how critical reflection can facilitate improved leadership and personal growth in sport management practice.
Learning Outcomes
On completion of this module you should be able to:
  • Understand and analyse the place of critical reflection in improving leadership and sport management practice;
  • Understand and analyse how critical reflection can be used to solve organisational problems in the sport environment;
  • Understand and analyse the relationship between critical reflection, leadership and personal growth;
  • Understand the meaning of reflective practice, reflective learning theory and related literature;
  • Comprehend reflective practice in the context of leadership practice and the role of the sport leader;
  • Recognise and apply self reflection for leadership development;
  • Apply reflective analysis to confront and solve complex and challenging leadership problems;
  • Demonstrate an ability to reflect on the complexity and challenges of leadership practice through the use of case studies;
  • Demonstrate an awareness of leadership challenges within specific organisational contexts such as sport.
  • 20% In Class Tests
  • 20% Presentation
  • 60% Exam

Global Sports Markets and Industries

The module will cover the following: changing social, economic, cultural and political context of sport. Patterns of sport participation; individual, group and societal factors associated with the development of sport markets.
Investigation and explanation of the nature and structure of sub-sectors of the sport industries. Critical analysis of policy developments in the sport industries.
The aim of this module is to develop understanding of the nature of sport markets (and their various sub-sectors) in terms of their socio-economic and political contexts
Learning Outcomes
On completion of this module you should be able to:
  • Identify the characteristics of selected sport markets and industries
  • Understand the inter-connection between selected industrial sectors
  • Discuss the developments in specific sectors of the sport industries in relation to public policy, voluntary sector priorities and commercial objectives
  • Manage your own learning and reflect on good sport management practice
  • Express ideas in an effective manner both in writing and orally
  • Read critically
  • 20% Presentation
  • 30% Report
  • 50% Essay


The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:
  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
  • By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.
Learning Outcomes
On successful completion of this module, you should be able to demonstrate knowledge and understanding of:
  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.
100% Coursework consisting of:
  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

Optional modules

Strategy and Planning

You will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.
The aim of this module is to equip you with the background knowledge on strategic positioning and the more practical aspects of business planning.
Learning Outcomes
On completion of this module you should be able to:
  • Highlight the complexity of the innovation process;
  • Explain the importance of idea creation and opportunity spotting;
  • Create critical assessment of a potential product or service;
  • Explain strategic positioning of a novel business idea;
  • Analyse data and information in order to make effective decisions;
  • Recognise and apply self-reflection for personal development;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Demonstrate effective communication to persuade and influence stakeholders;
  • Evaluate the funding needs of a new venture;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity;
  • Demonstrate a positive attitude towards a commercial opportunity;
  • Spot or create an opportunity for a new product or service;
  • Successfully manage a project from idea to completion.
  • 100% Coursework

New Media and Analytics for Sport Business

The first part of this module will demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Areas to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content. The second part will use analytics to study a wide variety of issues affecting the sport industry. You will learn not only how the recent application of analytics has improved each of the above areas within the professional sport industry, but also how analytics can improve decision-making in sport business and any other field of business. You will use analytics to study a wide variety of issues affecting the sport media industry, and will examine topics such as marketing, pricing, contracts and stadium management.
The aim of this module is to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Through the use of analytics, you will study a wide variety of issues affecting the sport industry.
Learning Outcomes
On completion of this module you should be able to:
  • Display knowledge of the emergence and future applications of new media in sport and the ability to systematically apply analytical approaches to studying new media applications;
  • Show knowledge and understanding of new media communications practices and strategies, in an ever-changing digital landscape;
  • Understand how to analyse, interpret, and make decisions based on various new media data;
  • Critically evaluate the characteristics of digital new media;
  • Apply critical thinking skills to new media analytics to address sport media issues;
  • Ability to analyse new media communications and evaluate their use and value in different scenarios;
  • Ability to apply sport media analytics to new media practices;
  • Apply new media communication practices across a range of business areas;
  • Apply knowledge of sport business analytics to new media strategies and challenges in other business contexts;
  • 20% Presentation
  • 40% Case Study Analysis
  • 40% Group Report

Intellectual Property

This module will include aspects of intellectual property law, the types of intellectual property, using intellectual property for commercial advantage, how to apply for intellectual property, and intellectual property database searching.

The aim of this module is to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Learning Outcomes

On completion of this module students should be able to:

  • Explain the importance of intellectual property as an asset;
  • Understand the complexity of IP law and the protection process;
  • Know the commercial value of the various types of intellectual property
  • Interpret data and information in order to make effective decisions;
  • Perform intellectual property searches;
  • Provide advice on company strategy;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team;
  • Demonstrate good oral communication and presentation skills;
  • Recognise and use their resources effectively;
  • Demonstrate problem solving capability;
  • Demonstrate a creative approach to communication.
  • 25% Group Presentation
  • 75% Case study

Sport Economics and Law

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers. The module is organised into two main topics:
  • Topic one: Managing organisation's members and stakeholders
  • Topic two: Legal context
Learning Outcomes
On completion of this module students should be able to:
  • Understand management approaches of the sport market and external environment;
  • Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries;
  • Contribute to incisive assignment presentations;
  • Manage learning: to learn through case studies the uncertainty and complexity of management.
  • 50% in-class tests
  • 50% report

Second subject modules (your choice of one)

Design Thinking

The module will include: visualization, using imagery to envision possible future conditions; journey mapping, assessing the existing experience through the customer's eyes, using customer oriented data collection techniques; value chain analysis, assessing the current value chain that supports the customer's journey; mind mapping, generating insights from exploration activities and using those to create; design criteria; brainstorming, generating ideas; rapid concept development, assembling innovative elements into a coherent proposition that can be explored and evaluated; rapid ‘prototyping', expressing a new concept in a tangible form for exploration, consumer testing, and refinement; consumer testing; and storytelling.
The aim of this module is to enhance your ability to use design approaches and tools for identifying and implementing human centred innovation opportunities. You will be expected to deploy knowledge learned in this module into parallel running Collaborative Project module.
Learning Outcomes
The module will introduce you to a systematic design-based approach aimed at identifying and implementing user centered innovation opportunities.
On completion of this module you should be able to:
  • Identify when and how to use range of Design Thinking tools;
  • Select appropriate tools to inform project development;
  • Appropriate use of the Design Thinking tools in a parallel module;
  • Develop communication skills in diverse teams;
  • Developed a systematic approach to tackle complex projects;
  • Apply tools in a project context;
  • Work with variety of stakeholders;
  • Understand how to tackle `wicked' problems;
  • Be able to deliver a succinct presentation to communicate key facts.
  • 10% Presentation
  • 20% Peer Feedback
  • 70% Report

Principles of Entrepreneurship and Innovation Management

The theory of entrepreneurship and the importance of entrepreneurial action to the innovation process; the contemporary business environment; micro and macro environments; intellectual property; funding & finance; project management; corporate responsibility & sustainability; governance; ethics; business planning; strategy; risk analysis and failure.
The aim of this module is to equip you with an in depth knowledge of the innovation process, its importance to the economy and an understanding of all of the various factors affecting its success including intellectual property, funding and strategy. We will introduce the academic theories of entrepreneurship and analyse the personality traits and behaviours associated with entrepreneurs.
Learning Outcomes
On completion of this module you should be able to:
  • Innovation as a process;
  • Identify the academic theories of entrepreneurship;
  • Identify the factors influencing the success of organisations;
  • Relate innovation theory to the performance of organisations;
  • Use investigative and research skills;
  • Demonstrate effective report writing skills.
  • Demonstrate commercial awareness.
100% Coursework consisting of:
  • 50% Report 1
  • 50% Report 2

Introduction to Digital Technologies

This module will provide an overview of mobile Internet and cloud technology, with a special emphasis on media cloud applications, mobile Internet platforms and their associated challenges.
Learning Outcomes
On completion of this module students should be able to: 
  • Receive an overview of the mobile Internet and cloud technologies with specific knowledge in media cloud applications on mobile devices, systems and Internet in general, and the challenges that are associated with making such applications available to the end-users via the mobile Internet and cloud technology 
  • The mobile Internet technology, media cloud applications, and the strengths and associated challenges by utilising mobile cloud technology and applications 
  • Mobile networking and media cloud topics 
  • Privacy and security issues in mobile cloud services 
  • Mobile Internet and cloud business models 
  • Gain experience with the understanding of mobile Internet architecture and access techniques, system performance and limitation 
  • Gain specific skills in media cloud applications and how the combination of mobile Internet with cloud computing technology will fast-changing the future of media applications for people on the move and the daily life of public in general 
  • Apply their knowledge of mobile Internet and media cloud technology in media service delivery and communication industry 
  • Tackle media cloud application and mobile communication networks related problems and deal with their possible solutions 
  • Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, applications, and mobile services provision domains
  • Coursework (30%)
  • Exam (70%)


The Key Topics in Media and Creative Industries

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.
The aim of this module is to introduce you to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.
Learning Outcomes
On completion of this module you should be able to:
  • Understand how and why the media and creative industries have been defined;
  • Understand the importance of industrial structure in media and creative industries;
  • Understand the implications of innovation and technological change for media and creative industries;
  • Understand changing business models in media and creative industries;
  • Understand the importance of copyright and how this is affected by technological change;
  • Understand why media and creative industries cluster in particular spaces and cities;
  • Understand the globalisation of media and creative industries;
  • Understand media and cultural policy.
  • Identify, debate and evaluate relevant critical perspectives on media and creative industries;
  • Systematically assess the implicit theoretical assumptions of contrasting perspectives;
  • Use critical perspectives to analyse emerging trends in media and creative industries;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the behaviour of firms in media and creative industries;
  • Understand emerging trends in media and creative industries;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
  • 100% Coursework

Sport Business Statistics and Analytics

Sport Business Statistics and Analytics blends statistical analysis and data visualisation through the use of software applications to guide evidence based decisions. The module covers three areas. First, it provides a sound understanding of quantitative analysis. Second, the module introduces various data visualisation techniques (including exposure to relevant software programs) to develop skills in understanding and presenting complex data. Third, an understanding of the importance of data in identifying insights and trends in the sport sector. Recent examples from the sport industry, both in team and player performance and in commercial activities will be used to illustrate these complex concepts.
The aim of this module is to help you understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.
Learning Outcomes
On completion of this module, you should be able to:
  • Apply quantitative analysis to understand and present complex data to support evidenced-based decision making
  • Demonstrate knowledge and understanding of quantitative analysis in an emerging data driven sport business landscape
  • Analyse, interpret and make evidence-based decisions based on multi-dimensional data sources
  • Critically evaluate the place of data visualisation and its contribution to evidence-based decision making
  • Apply critical thinking skills to understand how analytical techniques can address sport business problems
  • Show proficiency in the use of various analytic software programmes used in the sport business sector
  • Apply data visualisation techniques when creating dashboards and executive reports
  • Analyse multidimensional data and evaluate their use and value in different sport scenarios
  • Apply sport business analytics to improve organisational performance
  • Recognise the value of analytics across a range of other business contexts
  • Understand the place of analytics and is application to solve complex problems
  • 40% executive dashboard report
  • 40% group case study analysis
  • 20% predictive regression model

Introduction to Diplomacy

This module will introduce the main concepts, theories and practices of international relations and diplomacy.
The overarching aim of the module is to provide you with a wider understanding of the historical trends, conceptual bases and current practices of diplomacy in the context of current global affairs and to help them critically evaluate the relevance for all fields of social, economic and scientific practice. As part of such aim, the module will advance an interdisciplinary ethos.
Learning outcomes
On completion of this module you should be able to:
  • Evaluate the historical evolution of the modern international system
  • Critically evaluate the key concepts and theories of diplomacy
  • Evaluate the role and behaviours of international organisations and states in the international system
  • Evaluate the context of the present-day international political and economic relations within which diplomacy takes place
  • Identify and assess the importance of such dynamics for their respective fields of study
  • Construct reasoned arguments utilising concepts and approaches to the study of diplomacy
  • Recognise established and emergent phenomena in the practice of diplomacy within the current global affairs
  • Creatively and critically evaluate the possibilities of various intersections between diplomatic practice and the objectives and modes of delivery in their respective fields
  • Via in-class team tasks, and in assessed assignments, apply such skills to empirically grounded case study materials
  • Reflect on own learning and make use of constructive feedback
  • Gather and organise evidence, data and information from a variety of secondary and primary sources
  • Work in small groups
  • Develop research and presentation skills
  • Develop a cross-disciplinary and collaborative research and learning ethos
  • 40% Presentation
  • 60% Essay

Future career prospects

An MSc in Sport Business and Leadership prepares students for careers in middle and senior leadership positions in a range of sectors, including commercial, not-for-profit and international sporting organisations.
Opportunities may include careers in commercial sporting organisations, international governing bodies of sport and the government. Students will also have access to the training and development to establish their own sport enterprise if desired.
Graduates may also wish to enhance their knowledge and career prospects further by undertaking a PhD programme with the Institute for Sport Business.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.


Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams. Take a look at our modules to see what assessments you can expect to undertake.

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