Programme information

You will gain advanced knowledge and develop entrepreneurial skills with a focus on the latest advances in Internet technologies. You will also have the unique opportunity to combine knowledge of Internet technologies with business insights and strategies, which will enable you to remain ahead of one the fastest evolving trends in the world.
 
This programme is not only aimed at individuals looking to enter or manage the Internet services sector, but also for those wishing to generate new digital enterprise opportunities. The programme is designed in such a way that the technological expertise is provided with the latest advancement in Internet technologies through research-informed teaching, whilst teaching of entrepreneurship and business is provided through advanced business analysis and topical, related case studies. 
 
Studying this programme will equip students with the necessary requirements to further their careers in either technology development fields or technology management, with the skills and knowledge to begin new business management opportunities if desired.
 
The programme is most desirable for technologists with business aspirations as well as business entrepreneurs for the design of Future Internet architectures, systems, services, business models and entrepreneurship in the Internet-connected world.
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Entry requirements

An honours degree (2:2 or above), or an equivalent overseas qualification recognised by Loughborough University in electronics, computing, physics, mathematics or a related discipline.

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Future career prospects

Taking this programme will equip students with key technologies and skills on how to combine Internet technologies to create services with viable business management. Graduates are likely to develop their own start-ups by applying their strong technological background and entrepreneurial knowledge. Others may join new SMEs or work at established Internet technology and telecommunication companies with accelerated career development prospects.

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for this course are:

  • £10,000 (UK/EU)
  • £22,650 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

View scholarships for 2017 entry

Programme modules

This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Core modules

Internet and Communication Networks

This module introduces the principles of communication networks and network technologies, including fixed and wireless networking, such as Ethernet, WLANs, mobile broadband networks, as well as basics related to communications, such as FEC coding and modulation. Topics will cover the layers within the Open System Interconnection (OSI) model, including the physical layer (e.g., copper, fibre, wireless, satellite), data link layer (e.g., MAC, 802.11, 802.3), network layer (routing, congestion, QoS, IPv4/v6), transport layer (UDP, TCP, socket programming), and application layer (HTTP, email, VoIP, VoD, streaming, conferencing). The module will also incorporate xDSL and Fibre broadband, P2P networks, and content distribution techniques.
 
The aim of this module is to provide you with the Internet and communication networks system details, their design constraints, limiting factors and application areas.
 
Learning Outcomes
On completion of this module students should be able to:
 
  • Show knowledge of communication networks, fixed and mobile communication systems and the Internet, and be able to relate their knowledge to real-world examples;
  • Key elements and operation of the communication networks, fixed and mobile systems, and the Internet;
  • The data rates available on these networks and systems;
  • What applications would operate using these data rates with their major limitations of channel characteristics variations;
  • Gain experience with system performance analysis, understanding of operational data rates and limitations;
  • Critically analyse and reflect on the problems that the current communication networks are facing due to channel variations and relate some possible solutions;
  • Obtain communication networks design experience and their practical limitations;
  • Synthesise necessary information to evaluate data rates for given services, their channel error performances and the provided Quality of user Experience (QoE);
  • Apply their communication networks knowledge when working in industry;
  • Critically evaluate communication networks related problems and deal with their possible solutions;
  • Present themselves in the area of research and development in communication networks & the Internet to secure advanced level jobs.
 
Assessment
 
  • 30% Coursework
  • 70% Exam

Innovation Management

This module will include: the innovation process and models for innovation; the importance of innovation to the economy; government support for innovation; and the importance of innovation in the contemporary business environment.
 
The module aims to equip you with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Explain the complexity of the innovation process;
  • Highlight the types and patterns of innovation;
  • Understand the interrelationship between an organisations environment and its innovative capability;
  • Relate innovation theory to the performance of organisations;
  • Interpret company performance in relation to the dynamic environment in which it operates;
  • Synthesise information from appropriate sources;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Demonstrate commercial awareness;
  • Recognise ethical dilemmas and corporate social responsibility issues.
 
Assessment

100% Coursework consisting of:

  • 5% Introduction Assignment
  • 95% Report

Collaborative Project

With a multi-talented group of students, you will work on a brief from a real company looking to solve a real social or business problem.
 
Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.
 
The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.
 
The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.
 
Learning Outcomes
On completion of this module, you will be able to:
 
  • Work effectively in diverse and interdisciplinary teams;
  • Undertake and contribute towards a project-based development process;
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
  • Plan and execute a project plan including scope, resources and timing;
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders;
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
  • Make informed, critical and reflective decisions in time-limited situations.
Assessment
100% Coursework consisting of:
 
  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

Dissertation

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:
 
  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
  • By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.
 
Learning Outcomes
On successful completion of this module, you should be able to demonstrate knowledge and understanding of:
 
  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.
 
Assessment
100% Coursework consisting of:
 
  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

Optional modules (Choose four Digital Technologies modules only)

Internet of Things and Applications

The next stage in the Future Internet is to progressively evolve to a network interconnected with environments including objects. The Internet of Things (IoT) is involved in interaction and communication between objects and furthermore, with the environment to support decision making, improve situational awareness, increase operational efficiency and enable to explore new business models.
 
This module explores the emerging computing concepts and deployment of emerging IoT platforms and devices. The module will present the usage scenarios of communication and highly scalable consumption of data from geographically dispersed physical objects and sensors and the processing and delivery of such data to end-users. Sensing, tracking, monitoring, actuator, data & control service, data processing, information management, integration methodology, and M2M are among the other topics covered. Students will also be introduced to recent examples of smart cities & smart homes.
 
The aim of this module is to provide you with the knowledge and understanding of computing concepts related to the emerging IoT platforms and devices and their deployment.
 
Learning Outcomes
On completion of this module, you should be able to:
 
  • Demonstrate understanding of the main concepts into the usage scenarios of IoT communication and highly scalable consumption of data from geographically dispersed physical objects and sensors, as well as the processing and delivery of such data to end-users;
  • Interaction and communication between objects and with the environment to support decision making, improve situational awareness, and increase operational efficiency;
  • Modern applications of smart cities and smart homes;
  • Understand the concepts pertaining to the IoT systems;
  • Critically analyse and reflect on the limitations and problems faced in those systems and relate some possible solutions;
  • Analyse the emerging IoT platforms and devices, and the associated technologies considered in their design;
  • Distinguish the requirements pertaining to different contextual information collected and exploited within different IoT scenarios;
  • Apply the acquired IoT knowledge in designing future intelligent systems, particularly in sectors that are closely related to smart cities, homes, & eHealth;
  • Demonstrate the technologies and research capabilities in the smart systems & Internet technologies areas.
 
Assessment
  • 40% Coursework
  • 60% Exam

Cloud Technologies and Systems

This module introduces you to cloud computing paradigm: motivation, key features, and overview of cloud system models. Cloud computing fundamentals are presented, such as scalable computing over the Internet, virtual machines and virtualization of clusters, performance metrics for cloud computing. The module also looks at cloud architecture design (cloud service models, service-oriented architecture, management, data­centre design and interconnection networks, architecture design of computation and storage cloud, representative algorithms for virtual machine deployment). Basic cloud programming principles are described.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Demonstrate knowledge of cloud computing fundamentals, architectural design specifics of the cloud based computing and communication systems, as well as network virtualisation technologies, and be able to relate their knowledge to real-world examples
  • Understand cloud computing fundamentals
  • Understand virtualisation of operations
  • Understanding of cloud architecture design
  • Comprehend the cloud computing paradigm
  • Formulate scalable computing architectures
  • Know the performance requirements of various cloud architectures
  • Apply basic cloud programming principles
  • Apply the gained knowledge in practical cloud solution design and implementation
  • Enterprise/Employability skills:
  • Demonstrate competitiveness in cloud systems
 
Assessment
  • 30% Coursework
  • 70% Exam

Media Cloud Applications and Services

This module gives a brief overview of the cloud technology and covers media cloud applications and challenges, such as energy efficiency in cloud systems, mobile cloud computing, cloud multimedia rendering, streaming, coding, transcoding, caching, quality probing, adaptation, etc. Also, media cloud networking and related topics are addressed. Privacy and security issues in media cloud services are also covered. The media cloud case studies and business models are presented.
 
The aim of this module is to provide you with an overview of the cloud technology with a special emphasis on media cloud applications and the associated challenges
 
Learning Outcomes 
On completion of this module, you should be able to:
 
  • Develop an overview of the cloud technology, demonstrate specific knowledge in media cloud applications and the challenges that are associated with making such applications available to the end-users via cloud technology;
  • The principles of cloud computing technology, media cloud applications, and the associated challenges;
  • Media cloud networking and related topics;
  • Privacy and security issues in media cloud services;
  • Media cloud case studies and business models;
  • Identify the requirements pertaining to the media applications used in cloud services;
  • Design cloud computing architectures;
  • Apply gained academic knowledge and experience in real world scenarios;
  • Apply their critical analysis and problem solving skills in the industry for tackling problems and providing solutions for media cloud applications and services;
  • Demonstrate the necessary knowledge and skills required by R&D and services providers in the cloud computing and applications/services domain.
 
Assessment
  • 30% Coursework
  • 70% Exam

Mobile Broadband and Wireless Networks

This module will introduce the latest mobile broadband and wireless communication technologies, including their network architectures and radio interface protocols. Topics covered include 3GPP LTE/LTE-Advanced mobile broadband radio access, propagation models, network architecture, radio interface architecture, Radio Resource Management (RRM) algorithms, scheduling algorithms for multimedia delivery, heterogeneous networks (HetNets), fixed/mobile relays, femto cells, e-MBMS, and wireless video communications techniques. The module will also introduce various other wireless communications technologies, such as WLANs, satellite communications for broadband, and will also provide an overview of the 5G mobile communications.
 
The aim of this module is to introduce you with the latest mobile broadband and wireless communication technologies, including their network architectures and radio interface protocols
 
Learning Outcomes
 On completion of this module you should be able to:
 
  • Understand essential mobile broadband and wireless networks topics: mobile broadband radio access, wireless propagation models, network architecture, radio interface architecture, Radio Resource Management (RRM) algorithms, scheduling algorithms for multimedia delivery, heterogeneous networks (HetNets), fixed/mobile relays, femto cells, e-MBMS, and wireless video communications techniques;
  • 3GPP LTE/LTE-Advanced, propagation models, network architecture, radio interface architecture, Radio Resource Management (RRM) algorithms, scheduling algorithms for multimedia delivery, heterogeneous networks (HetNets), fixed/mobile relays, femto cells, e-MBMS, and wireless video communications techniques;
  • Understand mobile broadband network architecture, radio interface protocol stacks, system performance, and data rates;
  • Critically analyse and reflect on the associated limitations, the problems of current networks are facing due channel variations and relate some possible solutions;
  • Design radio resource management algorithms, media applications delivery techniques over mobile broadband networks;
  • Synthesise solutions to the straining of cellular networks as the point-to-point radio link approaches its theoretical limits;
  • Apply their communication networks knowledge when working in industry;
  • Analyse communication networks related problems and deal with their possible solutions;
  • Apply the required knowledge and skills in the latest mobile broadband and wireless networks technologies;
  • Present themselves competitively R&D jobs in the telecommunications sector in general, especially in the mobile broadband and wireless communications sector.
 
Assessment
  • 30% Coursework report
  • 70% Exam

Network Security

This module covers the main concepts and technical details of network security properties, mechanisms, protocols and applications that are widely in use.

Learning Outcomes

On completion of this module students should be able to:

  • Demonstrate knowledge of main concepts related to the network security properties, mechanisms, protocols, and applications that are widely in use in today’s communication systems and networks, and be able to relate their knowledge to network security issues in real-world scenarios
  • Understand the principles of security in computer networks, concepts, models and architectures of available network security mechanisms
  • Understand the security in the Internet and web-based applications
  • Analyse detailed concepts pertaining to the network security architectures and their use
  • Recognise limitations, and design possible solutions for existing problems in web-based applications, common security architectures & APIs
  • Demonstrate gained experience in the Internet security and security concept in web-based applications, common security architectures & APIs
Assessment
  • 30% Coursework report
  • 70% Exam

Principles of Data Science

The aims of this module are to;
 
  • Introduce students to the concepts of data science and their use in Data Analytics Systems.
  • Enable them to gain theoretical and practical experience in simulating complex data systems involved in a variety of industries including, smart digital systems, Internet of Things, financial industries, and entertainment industries.
 
Learning outcomes
On completion of this module, you should be able to:
 
  • Critical awareness of the challenges caused by the proliferation of data generation processes
  • Systematic understanding of the process of extraction of actionable knowledge from data to enable decision making
  • Theoretical background in descriptive and inferential statistics for big data
  • Machine learning algorithms for classification and pattern analysis in large data sets
  • Advanced analytical techniques, such as model building, network graph analysis, outlier detection
  • Methods for maximising predictive performance of algorithms and validation techniques
  • Analyse common summary statistics and use statistical tests to determine confidence for a hypothesis
  • Demonstrate ability to fit a distribution to a dataset and use that distribution to predict event likelihoods
  • Examine and evaluate the capabilities of available classification algorithms and be able to select and use suitable for a particular data set
  • Integration of knowledge to critically evaluate different scenarios/problems and design practical solutions to data related problems
  • Application of knowledge to through programming skills to build predictive and descriptive models for a given dataset utilising available labelled data sets
  • Apply creativity and problem solving skills in the industry/research for challenging problems in a timely manner
  • Communicate complex problems and associated solutions to specialist and non-specialist audiences
  • Evaluate problems and design solutions to those problems through scholarship gained through self-directed study
 
Assessment
  • 40% Coursework
  • 20% Group presentation
  • 40% Exam

Media Design and Production

This module introduces the you to applications containing multimedia design, creation and distribution over networks. In particular, multimedia transmission aspects over the Internet Protocol are covered.
 
First, the production side is covered, including video and audio capturing, synchronisation, recording and interchange formats, and compression workflows. Fundamental knowledge on sound engineering and audio technology, including the design, manipulation and production of audio, will be given to you.
 
In the second part, different classes of media applications are presented, such as conversational (e.g., Skype, audio-visual conferencing), streaming applications (e.g., Video on Demand), and broadcast applications (e.g., mobile TV, satellite TV), and how those applications are classified according to their bandwidth requirements, packet loss, latency, jitter, and synchronisation requirements. This is then followed Internet-based transmission methods, protocols, and techniques for robust media application delivery.
 
In the third part, audio-visual media quality assessment techniques and Quality of Experience (QoE) models are presented, where media quality is studied using the principles of human perception of audio/video. Examples from modern media transport methods (e.g., HTTP adaptive streaming) with a view to maximising the end-users’ QoE. User interfaces for interactivity (e.g., motion and video sensors, touch and gesture interfaces) and emerging interaction technologies and associated examples will also be presented.
 
Learning Outcomes
On completion of this module, you should be able to:
 
  • Demonstrate knowledge of media applications that are in use in modern digital systems, media quality assessment and Quality of Experience (QoE) models, user interfaces and multi-modal interaction technologies.
  • The principles of multimedia production and requirements of multimedia delivery over networks, in particular the Internet
  • Quality of Service parameters, classes of multimedia services, Internet Protocol suite
  • Quality of Experience, relations between QoS and QoE, user interfaces
  • Define the streams making up a multimedia application, how they are produced, express their transport mechanisms, and associated QoS requirements
  • Analyse the metrics associated with a transmission environment in terms of their suitability for supporting certain multimedia applications
  • Discuss how quality assessment is performed
  • Formulate multimedia applications with realistic design constraints and associated QoE considerations
  • Extensively use the knowledge gained in practical media application design and implementation work
  • Apply their knowledge on certain statistical analysis techniques learned in this module on other real-world problems
  • Develop skills to recognise, analyse and solve challenging problems with attention to details
  • Present themselves in the areas of digital content creation, streaming media, IPTV, mobile multimedia applications and user experience design.
 
Assessment 
  • 30% Coursework
  • 70% Exam

Introduction to Programming and MatLab

In this module MATLAB simulation tools and environments will be covered in combination with the basic understanding of programming in C++ which is a basic tool for developing cross-platform DSP systems and multimedia applications. Topics include: basic C++ programing, objective foundation, C++ class & inheritance, and advanced programming techniques such as templates & exceptions, MATLAB programming skills, optimisation and simulation tools for signal processing & communications.
 
The aim of this module is to provide you with basic understanding and programming skills in C++ and MatLab for developing digital signal processing applications and simulation.
 
Learning Outcomes 
On completion of this module you should be able to:
 
  • Demonstrate basic programming skills in C++ and MatLab;
  • Demonstrate necessary programming techniques in digital signal processing to develop applications and simulations for media processing;
  • Cross-platform programming structure and skills in general;
  • How to use digital signal processing tools and functions;
  • Techniques used in developing applications and related numerical simulations;
  • Understand the concept of advanced techniques of class, inheritance, templates;
  • Identify, utilise and optimise tools, algorithms and functions for simulation of complex digital signal processing applications;
  • Implement functions and algorithms in C++ and MatLab;
  • Understand the use of advanced techniques of, e.g. class, inheritance, templates and optimisation;
  • Gain knowledge of different algorithms, functions and their usage in DSP tool box;
  • Develop multimedia DSP applications and simulations for digital media and communication systems;
  • Solve other industrial complex problems involving signal processing algorithms;
  • Find solutions for practical problems by reasoning, deduction and implementing from idea to final application;
  • Abstract features from complex objects/problems and develop ideas into algorithms;
  • Fulfil the research and development requirements in multimedia and communication systems as well as other digital technologies sectors.
 
Assessment
100% Coursework consisting of:
 
  • 50% Coursework 1
  • 50% Coursework 2

And choose one Business module only

Entrepreneurship

This module will include: entrepreneurship and the economy; the theories of entrepreneurship; recognizing and measuring entrepreneurial tendencies; and entrepreneurship in different organizational contexts.
 
The aims of this module are to introduce you to the field of entrepreneurship; to examine the role entrepreneurship plays in modern economies; to analyse the different types of activity contained within the definition, and the main theoretical and analytical approaches used to understand the concept; to consider entrepreneurial innovation at different stages of a business, from start-up to more mature firms; to enable you to assess their own entrepreneurial tendencies; and to enable you to test their theories in a mini research project.
 
Learning Outcomes
By the end of the module, you should have a critical appreciation of:
 
  • The varying and pervasive role of entrepreneurship within the economy;
  • The different contexts in which entrepreneurs operate;
  • The approaches developed by researchers in attempting to understand the entrepreneurial process
  • Their own entrepreneurial tendencies
  • A firm academic and empirical understanding of the dimensions and role of entrepreneurship in a modern economy;
  • The ability to interpret and contextualize commentary and analysis relating to the field;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective essay/report writing skills;
  • Demonstrate resourcefulness to carry out data collection;
  • Understand their own skills and opportunities;
  • Demonstrate a positive attitude towards a challenge.
 
Assessment
  • 40% Reflective essay
  • 60% Project

Strategy and Planning

You will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.
 
The aim of this module is to equip you with the background knowledge on strategic positioning and the more practical aspects of business planning.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Highlight the complexity of the innovation process;
  • Explain the importance of idea creation and opportunity spotting;
  • Create critical assessment of a potential product or service;
  • Explain strategic positioning of a novel business idea;
  • Analyse data and information in order to make effective decisions;
  • Recognise and apply self-reflection for personal development;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Demonstrate effective communication to persuade and influence stakeholders;
  • Evaluate the funding needs of a new venture;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity;
  • Demonstrate a positive attitude towards a commercial opportunity;
  • Spot or create an opportunity for a new product or service;
  • Successfully manage a project from idea to completion.
 
Assessment
  • 100% Coursework

Intellectual Property

This module will include aspects of intellectual property law, the types of intellectual property, using intellectual property for commercial advantage, how to apply for intellectual property, and intellectual property database searching.

The aim of this module is to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Learning Outcomes

On completion of this module students should be able to:

  • Explain the importance of intellectual property as an asset;
  • Understand the complexity of IP law and the protection process;
  • Know the commercial value of the various types of intellectual property
  • Interpret data and information in order to make effective decisions;
  • Perform intellectual property searches;
  • Provide advice on company strategy;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Work effectively in a team;
  • Demonstrate good oral communication and presentation skills;
  • Recognise and use their resources effectively;
  • Demonstrate problem solving capability;
  • Demonstrate a creative approach to communication.
Assessment
  • 25% Group Presentation
  • 75% Case study

Understanding Business Failure

You will look at the innovation process and risk assessment methods for avoiding failure. We will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.
 
The aim of this module is to equip you with a knowledge of the various factors that cause failure of organisations.
 
Learning Outcomes 
On completion of this module you should be able to:
 
  • Identify the multiple causes of failure and interconnectedness of these;
  • Identify the ways in which organisations and individuals can learn from failure;
  • Recognise the value of failure as a positive step;
  • Recognise the need for resilience in the case of failure;
  • Demonstrate rational use of business and risk analysis tools to analyse company performance;
  • Select and use appropriate investigative and research skills;
  • Demonstrate effective report writing skills;
  • Demonstrate commercial awareness;
  • Demonstrate problem solving capability.
 
Assessment
  • 100% Case Study