Programme information

New for 2018, our MA Communication and Cultural Policy programme explores the social, economic, political and historical context of communications and cultural policy.
 
Through careful analysis of current research and theory, our MA Communication and Cultural Policy programme will enable you to develop knowledge of effective communication strategies and cultural polices in a changing global and national environment.
 
You will explore the debates surrounding the implications of communications and cultural policies for democracy, equality, and the economy, and will gain exposure to various industry settings, to best prepare for employment in a range of professional environments.
 
Alongside teaching on communication and cultural policy, our MA Communication and Cultural Policy programme will enable you to take part in the Collaborative Project module, where you will work as part of a small team to research and build solutions to a business problem, supported by a team of project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.

Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification in a social sciences, humanities or associated subject.

Overseas qualification equivalencies

English Language requirements

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not.

More on the Loughborough University website

Fees and funding

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. The standard tuition fees for 2018/19 for this course are:

  • £10,250 (UK/EU)
  • £17,500 (International)

University fees and charges can be paid in advance and there are several methods of payment, including online payments and payment by instalment. Special arrangements are made for payments by part-time students.

View scholarships for 2018 entry

Programme aims

  • To enable students to gain a systematic and critical understanding of communications and cultural polices in a changing global context
  • To develop students’ skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of communication practices as well as cultural policies in different cultural; industry settings.
  • To foster students’ ability to critically analyse current research and advanced scholarship about communications and cultural policies in global and national contexts.
  • To enable students to interpret, evaluate and apply advanced knowledge of communications and cultural policy in an innovative way
  • To prepare students for employment in diverse professional environments through a combination of independent work and industry exposure.

Programme modules

This programme covers a wide range of topics; to give you a taster we have expanded on some of the core modules affiliated with this programme and the specific assessment methods associated with each module.

Core modules

Collaborative Project

With a multi-talented group of students, you will work on a brief from a real company looking to solve a real social or business problem.
 
Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.
 
The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.
 
The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.
 
Learning Outcomes
On completion of this module, you will be able to:
 
  • Work effectively in diverse and interdisciplinary teams;
  • Undertake and contribute towards a project-based development process;
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand;
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions;
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways;
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives;
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders;
  • Plan and execute a project plan including scope, resources and timing;
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders;
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators;
  • Make informed, critical and reflective decisions in time-limited situations.
 
Assessment
100% Coursework consisting of:
 
  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

Cultural Policy

The module covers a broad range of topics relating to cultural policy and their implications for democracy, equality and economy. The module will examine the social and historical contexts for understanding contemporary debates in cultural policy and as such it will include the following topics: approaches to policy making at both the national and global levels; history and theory of cultural policy; cultural policy discourses; commodification and commercialization of culture, changes in cultural institutions, intellectual property, labour; cultural consumption; citizenship.
Learning Outcomes

On successful completion of the module, students should be able to:

  • Critically evaluate cultural policies utilizing established theoretical approaches
  • Appraise the implications of cultural policy making on equality and democracy
  • Critically evaluate the different contexts of cultural policy in different regions
  • Analyse emerging cultural policy initiatives
  • Critique key scholarship in cultural policy
  • Demonstrate a depth of critical and analytical thinking in relation to cultural policies.
  • Critically evaluate different contexts of cultural policy making and its implications
  • Evaluate the academic literature on cultural policy
  • Critically assess cultural policy discourses emerging from policy papers
 Assessment

100% coursework consisting of: 

  • 20% Group Presentation
  • 80% Essay

Dissertation

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project. You will have the choice of three dissertation pathways:
 
  • A desk based research project that could be set by an organisation or could be a subject of the student's choice
  • A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  • An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)
  • By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.
 
Learning Outcomes
On successful completion of this module, you should be able to demonstrate knowledge and understanding of:
 
  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment.
 
Assessment
100% Coursework consisting of:
 
  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

Researching Media Industries

This module will include teaching on topics such as:
 
  • Approaches to media and creative industries research;
  • Standardised questionnaire design;
  • Methods of sampling
  • Document-based research;
  • Conducting qualitative interviews;
  • Analysing quantitative data using SPSS;
  • Analysing qualitative data through thematic analysis;
  • Developing multi method research strategies.
  • The aim of this module is to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception;
  • Situate particular social, textual and industry research methods in relation to other research practices;
  • Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination;
  • Evaluate qualitative and quantitative data to appraise their wider analytical value and significance;
  • Link empirical findings to wider theoretical debates concerning creative industries, media production and reception;
  • Understand how to collect primary data;
  • Understand how to analyse data;
  • Know how to find and evaluate scholarly sources;
  • Be able to communicate effectively in speech and writing;
  • Synthesise scholarly and primary sources for use in argument;
  • Understand the relevance of research to media and creative industries;
  • Be able to conduct primary research relevant to media and creative industries;
  • Skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Be able to plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.
 
Assessment
  • 100% Coursework

Network Information and Communications Policy

The module aims to bring together critical perspectives in the rapidly changing areas of national, regional and transnational policies surrounding information and communication infrastructure. By mapping the contours of emergent global network policies and regulations, you will explore the role of various institutions, shifts in industry, technologies, economic structures, cultural practices and changing geopolitics that shape and reshape today’s information and communications infrastructures. Given the extraterritorial nature of information and communication infrastructures at the heart of conflicts among rival states for political and economic power, and the operation of transnational corporations, policies are studied in the light of political and social struggles to control network infrastructures.
 
Learning Outcomes
On successful completion of the module, students should be able to demonstrate knowledge and understanding of:
 
  • Policy-making processes of network information and communications.
  • The role of states, institutions, and industries in structuring network infrastructures.
  • The political and economic context in which policies are constituted and implemented.
  • The nature of social and political conflict over the control of network infrastructures.
  • The implications of network information and communications policy for the public.
  • The role of geopolitics where the US as the world’s dominant information and communication power engages with its emerging oppositional powers in policy-making across the globe from China to India to Latin America to South Africa.
 
Assessment
  • Group presentation (20%)
  • Essay (80%)

Optional modules

Cultural Industries and Creative Labour / Cultural Work

The module will cover definitions of labour and work; theoretical approaches to understanding labour and work; definitions of creative labour and work; the emergence of media and creative work; continuities and changes in media and creative work; comparisons of media and creative work in different industries and in different countries; factors affecting contemporary wages, terms and conditions in the media and creative industries.
 
This module will help you understand the continuities and changes in work and employment in the media and creative industries internationally.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Understand the theoretical frameworks for understanding work and labour in media and creative industries;
  • Understand the definitions of creativity;
  • Understand the major trends in employment internationally in the media and creative industries;
  • Understand the continuities and changes in the wages, terms and conditions of those working in media and creative industries;
  • Identify, debate and evaluate relevant theoretical on media and creative labour and work;
  • Understand the development of media and creative work historically through applying these frameworks;
  • Use these frameworks to analyse emerging trends in media and creative work;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the behaviour of media and creative workers;
  • Understand emerging trends in media and creative work;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Plan, organise and manage coursework assignments, demonstrating independence, initiative and originality
 
Assessment
100% Coursework consisting of:
 
  • 30% Report
  • 70% Coursework

Communication and Politics in North Africa and the Middle East

This module will provide you with a thematic and historical introduction to the emergence and usage of communications infrastructure and the media in North Africa and the Middle East. The main goal is to teach you about critical thought about culture, communications, the media, and politics in contemporary North Africa and the Middle East. The module will expose you to a wide range of technological practices, political struggles over communication lines and communication policies that have emerged in these regions.
 
North Africa and the Middle East are diverse in terms of ethnicity, religion, language and historical problems, as are their communications and media histories and practices. The module aims to give you a sense of how and why communications technologies (as infrastructures, tools, and social practices) have altered and/or influenced political and social organisations of life for different agents of society across these areas. The module considers the role of communications technologies in relation to the socio-political landscape of the region, by covering a broad range of tools from telegraphy in colonial times to the smart telephony of neo-liberal capitalism.
 
Learning Outcomes
On successful completion of the module, you should be able to demonstrate knowledge and understanding of:
 
  • The core dynamics of the relationship between communications and politics in North Africa and the Middle East
  • The prevailing theoretical and policy-oriented discussions of media and communication technologies in North Africa and the Middle East
  • The main concepts and theoretical perspectives for understanding communications and politics in the Global South
 
Assessment
  • Reading report (40%)
  • Essay (60%)

Global Cities, Media and Communication

The module content will include teaching on different theories of globalization, global and ordinary cities and place-identity, as well as key themes for urban communication;.These will be explored through specific examples and case studies such as: electronic spaces, place-making, urban regeneration, migrant and ethnic economies, fortress city, cities as texts, representation of cities in different media formats and consumption practices in cities.
 
This module explores the relationship between media, communication and the city by focusing on a variety of scenarios and case studies. These case studies will be framed within contemporary theories in sociological media and cultural analysis (specifically globalization, cities and places). The aim of this module is to invite you to critically reflect about the centrality of media in urban life. It will explore cultural production, representation and consumption practices in urban contexts; and representations of urban settings in different media texts and formats.
 
Learning Outcomes
On successful completion of the module, you should be able to:
 
  • Gather, process, analyse and evaluate primary data;
  • Understand and evaluate complex arguments;
  • Engage in critical reasoning, debate and argumentation;
  • Communicate clearly and effectively in writing and oral presentations to academic and non academic audiences;
  • Manage time and resources effectively;
  • Understand the role of media in modern urban life;
  • Understand emerging trends in urban communication;
  • Apply knowledge and understanding of main debates to a particular setting;
  • Be able to plan and organise material in a timely manner, demonstrating independence, initiative and ability to work collaboratively;
  • Carry out independent observations on contemporary urban environments and feedback into the classroom with the aim of critically reflecting upon the conceptual material;
  • Theoretical approaches relevant in the analysis of media and cities;
  • The links between media and cities in different cultural contexts;
  • The importance of media in shaping and representing cities;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing case study;
  • Use critical perspectives to analyse emerging trends in media and cities;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and cities, critiquing and synthesising the insights gained in your own analytical work;
  • Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry;
  • Analyse how media is produced, represented and consumed;
  • Discuss and evaluate transformations in urban environments in different cultural contexts and relate to theories of globalisation, place and identity;
  • Discuss self-designed research and the issues it raises reflexively.
 
Assessment
  • 20% Presentation
  • 80% Coursework

Media & Popular Culture in Latin America

The aim of this module is to examine the relationship of media and popular culture in Latin America and its impact in the rest of the world. This relationship between media and popular culture is deeply intertwined in processes of nation formation and global circuits of cultural production, which have become central forces of structural changes in Latin American society. The module will also look at the intersections of media and popular culture in connection with other historical processes like urbanization in the twentieth century, industrialization of nation states, and the social imaginaries created around them.
 
Learning Outcomes
On successful completion of this module you should be able to demonstrate knowledge and understanding of:
 
  • The role of media and popular culture in Latin America
  • Concepts, debates and case studies related to popular culture and media in Latin America
  • The impact of Latin American media productions in global circuits
  • The relationship between popular culture, media and nation-states in Latin America
 
Assessment 
  • Essay (70%)
  • Presentation (30%)

Media and Social Movements

The module content will include: Theories on "new" media, global media systems, legal and governmental frameworks, surveillance, social-movement, alternative media practices, transnational capitalism.
 
The module introduces the issues around media and social movements, by tracing the theoretical evolution of media and social movements, understanding media within broader social movements in historical processes rather than merely focusing on media technologies or impact media. The model seeks to cover topics on control of media systems on different regions of the world, alternative media practices, anti-imperial protest, non-aligned movements and media and national sovereignty.
 
Learning Outcomes
On successful completion of the module, you should be able to demonstrate knowledge and understanding of:
 
  • Analyse and identify theories and trends about media and social movements;
  • Contextualise media within specific historical and political conditions;
  • Interrogate media’s systems in different regions of the word and its connection to people’s democratic struggles;
  • Understand debates around new information technologies including social media and their relation to social change;
  • How the media systems are organized and structured;
  • The links between current environmental and social issues and media technologies;
  • Importance of media in geopolitical conflicts;
  • Identify and evaluate alternative media systems;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;
  • Evaluate methodologies used in academic research to develop new research questions or hypotheses for investigation;
  • Use critical perspectives to analyse emerging trends in media and social movements;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and culture, critiquing and synthesising the insights gained in their own analytical work;
  • Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry;
  • Discuss and evaluate transformations in digital media and their social, political, economic and cultural contexts and wield this understanding in appraising current patterns of development, such as cultural globalisation and media convergence;
  • Discuss their self-designed research and the issues it raises reflexively;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the impact of digital media on culture;
  • Understand emerging trends in digital media;
  • Apply skills in written and verbal communication that are relevant to this field;
  • Be able to plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
 
Assessment
 100% Coursework consisting of:
 
  • 30% Report
  • 70% Essay

Media Audiences, Users and Markets

This module will cover a range of approaches to studying media audiences, users and markets, developed both within academic research and in the media and creative industries. Content will include: public debates about media audiences, users and markets; key theoretical paradigms in media audience research; the history of research and debate on media audiences; methodological and ethical issues in research design and analysis; the implications of new digital media for audience behaviour and for research; practices of market research within the media and creative industries.
 
The aim of this module is to introduce you to the major theoretical and methodological issues at stake in researching people's engagement with media, as audiences, users and consumers. The module examines the historical evolution of audience research; the key theoretical paradigms in the field; the practice of market research, and how it is employed within the media and creative industries; methodological and ethical dimensions of research; and the implications of new media technologies, both for the experience of audiences/users/consumers and for the practice of research. Case studies will be presented by visiting speakers from relevant organisations in the media and creative industries.
 
Learning Outcomes
On completion of this module, you should be able to:
 
  • Understand the major research trends in the academic study of media audiences, including social-psychological and Cultural Studies perspectives;
  • Understand the aims, methods and practices of market and consumer research within the media and creative industries;
  • Understand the methodological choices entailed in studying media audiences, and their implications and consequences for research findings;
  • Understand the implications of new media technologies for audience/user behaviour, and for the practice of audience and market research;
  • Identify and debate relevant theoretical perspectives on media audiences, users and markets;
  • Describe and evaluate methodological procedures and practices used in this field;
  • Systematically assess the implicit theoretical assumptions and methodologies employed in specific research studies;
  • Analyse emerging trends and critically evaluate received wisdom in the field;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Understand the working practices and methods employed in relevant sectors of the media and creative industries (e.g. market research);
  • Apply skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Plan, organise and manage a self-directed research case study, demonstrating independence, initiative and originality.
 
Assessment
100% Coursework consisting of:
 
  • 30% Report
  • 70% Essay

Media Cultures of South Asia

Our Media cultures of South Asia module covers a broad range of topics relating to media and socio-cultural practices in South Asia. In conjunction with the rise of South Asia as an important centre of global commerce and politics it has also developed a vibrant popular culture industry over the past several decades with enthusiastic consumers across the world.
 
This module examines the development and academic significance of various forms of popular culture from multidisciplinary perspectives and in South Asian contexts including India, Bangladesh, Pakistan, Sri Lanka, Myanmar, Nepal and Bhutan. In this topical and theoretical module, you will explore those forms of South Asian media cultures that have drawn scholarly attention including:
 
  • Cinema and television drama;
  • Fashion and celebrity;
  • Pop music and advertising;
  • Folk and street culture;
  • Gender and Sexuality;
  • Cyberculture.
 
Learning Outcomes
On successful completion of the module, you should be able to:
 
  • Develop a critical understanding of the main theoretical approaches and trends for exploring South Asian Media Cultures;
  • Critically evaluate the role of media in contemporary South Asia;
  • Critically evaluate the significance of South Asian media within a global discourse;
  • Articulate concepts, debates and case studies related to media culture in South Asia;
  • Show an application of critical concepts to the analysis of popular culture in South Asia;
  • Demonstrate the impact of South Asian media cultures in a global perspective;
  • Appraise and assess critical perspectives to analyse emerging trends in South Asian media;
  • Demonstrate a depth of critical and analytical thinking in relation to South Asian media cultures;
  • Critically evaluate complex problems and apply reasoned thinking and ideas;
  • Engage with key scholarship in media and cultural studies of South Asia;
  • Analyse how South Asian media is produced, represented and consumed;
  • Evaluate the academic significance of studying South Asia as a global region;
  • Critically assess South Asian media cultures within the context of a global media discourse.
 
Assessment
100% coursework consisting of:
 
  • 80% Essay
  • 20% Group Presentation

Media Law and Policy

This module provides a fascinating introduction to the principal issues surrounding media law and policy, including the sources of law, intellectual property, the creation and transfer of intellectual property rights, media finance, free speech, privacy and defamation, content and spectrum regulation, competition law and international regulation.
 
Learning Outcomes
On completion of this module you should be able to demonstrate knowledge and understanding of:
 
  • The fundamental legal concepts underpinning the media industries;
  • The creation, role and use of intellectual property in media;
  • The significance of the trade in media rights;
  • How media rights are transferred;
  • How media rights are used to drive the financing of media projects;
  • The key debates in content regulation over free speech, privacy, defamation, hate speech, blasphemy and other forms of control;
  • The way in which the regulation of access to media remains important even in the internet age;
  • The role of competition law and regulation;
  • The role of international organisations, laws and treaties in regulating the media.
 
Assessment
  • 50% essay
  • 50% exam

Social Identities and Digital Media

Combining key theories from critical theory, cultural studies, film, gender studies and communication studies, the module will explore processes and practices of production and re-production of social identities making emphasis on said productions on digital media, paying special attention to questions of racism, colonialism and capitalism.
 
The aim of this module is to examine media representations of social identities with particular focus on gender, race, class and sexuality and its intersections.
 
Learning Outcomes
On successful completion of this module, you should be able to demonstrate knowledge and understanding of:
 
  • The ways gender, race, class and sexuality identities are shaped by and shape digital media;
  • The critical theories and approaches with which to evaluate media in terms of race/ethnicity, nationality, gender, class, age, sexuality, and/or ability;
  • How the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted, built and sustained in digital media;
  • Critical awareness and cultural sensitivity as it relates to professional media practices and with which to build community, civic engagement, and character in everyday life;
  • Media depictions of race, class, gender and sex from a multidisciplinary perspective while demonstrating an understanding of how these images can significantly impact individuals, society and culture;
  • The complexities of power relations and social justice influence media depictions of race, class, gender and sex;
  • Identify and debate relevant theoretical perspectives on the construction of social identities in context of digital media;
  • Describe and evaluate impact of digital technology on the production, re-production and circulation of social identities;
  • Apply and evaluate the impact of media images in the formation of personal identity and how we view others;
  • Analyse how the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted in media;
  • Systematically assess the aims, motivations and effectiveness of the social and political uses of digital media;
  • Analyse emerging trends and critically evaluate received wisdom in the field;
  • Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;
  • Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;
  • Evaluate methodologies used in both academic and market research, and develop new research questions or hypotheses for investigation;
  • Design, implement and evaluate an original study in a topic relevant to the field;
  • Gather, process, analyse and evaluate primary data;
  • Locate and critique relevant academic and non-academic sources;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Engage in critical reasoning, debate and argumentation;
  • Manage time and resources effectively;
  • Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;
  • Apply skills in written and verbal communication that are relevant to this field (e.g. report writing);
  • Be able to plan, organise and manage a self-directed research case study, demonstrating independence, initiative and originality.
 
Assessment

100% Coursework consisting of:

  • 30% Report
  • 70% Essay

Tourism and Heritage Industries

The module content will include: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

The aim of this module is to introduce students to cultural and creative industries in the tourism and heritage sector in the UK and across the world and to explore their structure and operation alongside their economic, political, and sociocultural impact. The module will also consider how these industries have changed over time, for example how technological change has shaped their contemporary character, and how these industries are shaped and constrained by social, cultural and economic policy. It will offer theoretical perspectives on tourism, heritage and culture, the role of the media in the production of destinations and tourism imaginaries.

Learning Outcomes

On completion of this module students should be able to:

  • Understand how and why the tourism and heritage industries have developed in modernity;
  • Understand the politics of heritage and tourism;
  • Understand the role of the media in heritage and tourism;
  • Understand the economic structure and logic tourism and heritage industries;
  • Understand the implications of innovation and technological change for tourism and heritage industries;
  • Understand the social-cultural impact of tourism and heritage industries;
  • Understand the nature of the relationship between community and tourism and heritage industries;
  • Understand the globalisation of heritage and tourism;
  • Identify, debate and evaluate relevant critical perspectives on tourism and heritage industries;
  • Describe and analyse the political, social and economic development of heritage and tourism industries in modernity;
  • Explain the relationship between tourism and heritage industries and communities and collective identities;
  • Know how to collect primary data;
  • Communicate effectively in speech and writing, with academic and non-academic audiences;
  • Synthesise scholarly and primary sources to engage in critical reasoning, debate and argumentation;
  • Assess the empirical validity of competing perspectives;
  • Manage time and resources effectively;
  • Understand the behaviour of public and private tourism and heritage organisations;
  • Understand emerging trends in tourism and heritage;
  • Plan, organise and manage coursework assignments, demonstrating independence, initiative and originality.
Assessment

100% Coursework consisting of:

  • 50% Essay 1
  • 50% Essay 2

Second subject option modules

Sport Media and Marketing

This module will include: the main themes that underpin media and marketing, the evolution of media and marketing in a sport context, the practices and techniques for effective sport media and marketing, the types of media and marketing, and consumer and fan engagement.
 
The aims of this module are to be introduced to key concepts in sport media and marketing and to develop understanding of the nature of sport media and marketing.
 
Learning Outcomes
On completion of this module you should be able to:
 
  • Assess the major theories, principles, and concepts surrounding sport media and marketing;
  • Apply techniques and practices involved in conceptualising and developing a marketing plan;
  • Gather, analyse, and present sport media and marketing ideas and concepts;
  • Apply sport media and marketing principles that can be utilised in different sport environments;
  • Demonstrate initiative and personal responsibility;
  • Continue to learn independently and to develop professionally.
 
Assessment
  • 40% Sponsorship Pitch
  • 60% Marketing Plan

Future career prospects

Upon graduation, students might enter a variety of careers in several countries, including regulations, policy, NGOs, charities, broadcasting, journalism, advertising, new-media industries, political marketing, arts institutions, libraries, market research, cultural management, and research in both the public and private sectors.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

 

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Assessments

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams. Take a look at our modules to see what assessments you can expect to undertake.

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme. 

 

Complete the contact request form