MSc Sport Business and Leadership

Institute for Sport Business

This programme is designed for individuals who wish to improve their impact and effectiveness in leading and managing individuals, teams, and organisations within the sport business industry. Students will immerse themselves in the business of sport, enhancing their leadership capacity and business acumen in relation to the complex and rapidly emerging global sport business environment.

The programme recognises that contemporary leadership and management are multifaceted and there is a need to draw upon numerous perspectives to have an impact in the current international sport business environment. This course is designed to introduce and bring together theories, styles and philosophies of leadership, provide an extensive understanding of business practices, and their practical application in the context of sport.

Developmental themes embedded within the programme relate to team work, sustainability, critical reflection, management development and leadership construction. This programme provides the foundation for individuals to develop their own leadership philosophy, extend their knowledge of the sport business industry, and critically reflect upon how they can be influential and effective leaders and managers in global sport. The course also provides opportunities to undertake applied research and develop leadership and management skills by helping solve real problems confronting sport businesses in the current landscape.

Programme Aims

a) Analyse and evaluate leadership and business challenges and responses facing sport business professionals

b) Develop students as leaders in sport through practical application and team work, analysing and evaluating problems and responding to sport leadership and business challenges in real time

c) Develop a critical understanding of the social, environmental and economic issues that are essential to leadership and management in the sport industry

d) Develop students’ critical thinking to assess the development, evaluation and implementation of innovation as a process and its application to sport leadership and business

e) Develop leaders in sport who have the leadership and business skills that have specific application to the challenges confronting sport organisations at the global, national and local level

Programme Structure

To complete the MSc Sport Leadership, students must complete 8 x 15 credit modules. Students must choose 1 of the 3 optional modules in semester 2. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

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Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Learning experiences:

Students will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change. Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.

Students will enhance their understanding of leadership and business through on-location site visits at top sport organisations and other complementary leadership environments. In this format students have the opportunity to immerse themselves in various different management contexts and gain first-hand perspective from top leaders in their field. Previous locations include UK Sport, Bisham Abbey National Sports Centre, Google, the Royal Ballet, and the Royal Military Academy.

Students will explore the nexus between their leadership and business knowledge, work/life integration, and their own personal experiences and ambitions through a series of leadership retreat activities. This unique format allows for students to immerse themselves in the course content with a focus on developing their capacity for relationship management, problem solving, and strategies for approaching challenging environments.

Entry qualifications

Minimum of an upper Second Class Honours degree (2:1) or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess the requirements mentioned, but who has substantial relevant work experience.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/.

Career prospects

This programme prepares students for careers in middle and senior leadership positions in government, commercial, not-for-profit and international sporting organisations.

Fees and Funding

£11,700 (UK/EU) / £22,000 (International)

Click here to see our available scholarships for 2016 entry.

Compulsory modules

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Leadership Models and Practices: Applications to a Sport Context

Module Description

This module blends theory and practice by combining foundational leadership models with multiple site visits at leading organisations in industry. As part of this module, students will have the opportunity to learn leadership principles in the classroom and on location at key organisations including Google, Royal Military Academy, Royal Ballet, GB Hockey, and UK Sport. The aims of module are to deliver a thorough grounding in the main leadership perspectives, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and provides a theoretical foundation to enhance engagement with other sport leadership modules. Upon completion of this module, students should be able to understand early and contemporary models of leadership and leadership development, as well as the key issues that impact on leadership practice in sport and other environments.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand contemporary models and theories of leadership and leadership development that are international, both in their derivation and in their application

b) Understand the key issues that impact on leadership practice

c) Discuss how different leadership models can be utilised in different contexts

d) Develop the ability to recognise the importance of communication in leadership practice

e) Recognise the importance of problem solving in leadership practice

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (20 hours)

Tutorials (10 hours)

Assessment

Case study (60%)

Presentation (40%)

Sport Leadership Retreat

Module Description

This module aims to provide an opportunity for students to explore the nexus between their knowledge and understanding of leadership, their personal ambitions, work/life integration, and experiences.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the purpose of leadership

b) Understand how leadership can be applied in practice

c) Undertake an examination of and reflection on the actions of leaders and followers

d) Demonstrate problem solving capacity

e) Work effectively in a team

f) Demonstrate a positive attitude towards a challenge

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (126 hours)

Supervised time in studio/workshop (16 hours)

Lectures (4 hours)

Tutorials (4 hours)

Assessment

Coursework (60%)

Practical activities (40%)

Sustainability and Leadership for Sport Organisations

Module Description

This aim of this module is to provide an overview of the most urgent and complex system-level pressures and identify the scale of the challenge to address sustainability. It provides an introduction to key social, environmental, economic challenges 
and an analysis of existing paradigms and assumptions about sustainability. It establishes the business case for responding to sustainability
 and identifies how to mainstream sustainability into an organisation’s strategy
through the principles of leadership for change.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Critically analyse the key elements of sustainable leadership practice

b) Critically analyse how sustainable leadership can shape organisational culture

c) Critically analyse how sustainable leadership can create competitive advantage

d) Understand the aetiology of sustainability and be able to debate the application of sustainable leadership practices

e) Evaluate the application of sustainable principles to specific areas within a

f) Critically evaluate methods and results obtained in published literature

g) Plan and implement sustainable answers to problems in the workplace

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (126 hours)

Lectures (18 hours)

Tutorials (6 hours)

Assessment

Case study and presentation (50%)

Essay (50%)

Critically Reflective Leadership and Sport Management Practice

Module Description

The aim of this module is to deconstruct the nature of personal and professional leadership values. This will allow students to better appreciate the importance of leadership reasoning in understanding leadership challenges and resolving organisational issues, problems and conflicts. In doing so it will allow students to develop a greater understanding of how reflective leadership practices can have a positive influence on organisations.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand and analyse the place of critical reflection in improving leadership practice

b) Understand and analyse how critical reflection can be used to solve organisational problems

c) Understand and analyse the relationship between critical reflection, leadership and personal growth

d) Understand the meaning of reflective practice, reflective learning theory and related literature

e) Understand reflective practice in the context of leadership practice and the role of the leader

f) Recognise and apply self reflection for leadership development

g) Apply reflective analysis to confront and solve complex and challenging leadership problems

h) Demonstrate an ability to reflect on the complexity and challenges of leadership practice through the use of case studies

i) Demonstrate an awareness of leadership challenges within specific organisational contexts

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (126 hours)

Lectures (18 hours)

Tutorials (6 hours)

Assessment

Exam (60%)

In class tests (20%)

Presentation (20%)

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Analysing the Construction of Leadership for a Sport Context

Module Description

This module provides a unique opportunity to understand leadership from the perspective of social construction. Through an innovative group project which utilises video as a vehicle to construct multiple perceptions of leadership, students will gain understanding of the socio-cultural aspects of leadership and how it is applied to leadership practice in sport and other environments. As part of this process, students will also gain perspective on group dynamics, their own leadership styles, and the way in which the perception of others might be altered across settings. Topics covered within this module include constitutive leadership, leadership and power, and the politics embedded within the leadership process. Upon completion of the module students should be able to understand how leadership is socially constructed in different environments such a sport, as well as challenge individual perceptions of leadership as traditionally considered.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how leadership is socially constructed Skills

b) Explore the nature of the social construction of leadership and understand how the perceptions of others might be altered

c) Demonstrate good communication skills to challenge individual perceptions of leadership

d) Demonstrate resourcefulness to complete a project task

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (118 hours)

Lectures (24 hours)

Tutorials (8 hours)

Assessment

Essay (60%)

Video activity (40%)

Optional modules

Choose one module only

Intellectual Property

Module Description

This module aims to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Intended Learning Outcomes

This module covers the importance of intellectual property as an asset, the complexity of Intellectual Property law and the protection process and the commercial value of the various types of Intellectual Property.

On completion of this module students should be able to:

a) Understand the importance of intellectual property as an asset

b) Understand the complexity of Intellectual Property law and the protection process

c) Understand the commercial value of the various types of intellectual property

d) Interpret data and information in order to make effective decisions

e) Perform intellectual property searches

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Case study (75%)

Group presentation (25%)

Strategy and Planning

Module Description

Students will receive the background knowledge on goal setting, strategic positioning and the more practical aspects of business planning. You will look at a variety of risk analysis tools and consider the importance of thorough market analysis and research prior to planning a new venture.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) Understand the importance of idea creation and opportunity spotting

c) Critical assessment of a potential product or service

d) Strategic positioning of a novel business idea

e) Analyse data and information in order to make effective decisions

f) Recognise and apply self-reflection for personal development

g) Demonstrate rational use of business and risk analysis tools to analyse company performance

h) Demonstrate effective communication to persuade and influence stakeholders

i) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Report (100%)

Sports Management Theory and Practice

Module Description

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the management approaches of the sport market and external environment

b) Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries

c) Contribute to incisive assignment presentations

d) Manage learning: to learn through case studies the uncertainty and complexity of management

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (130 hours)

Lectures (20 hours)

Assessment

Report (50%)

In class tests (50%)

Second subject modules

Choose one module only

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Media and Creative Industries: Context and Practices

Module Description

The aims of this module are to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the key characteristics and trends of various media sectors

b) Understand the main elements in the value chain of various media sectors

c) Understand the key historical moments in the development of mass and online media

d) Understand the nature and context of working in these sectors

e) Apply academic knowledge about the media to the oral information provided by media professionals

g) Synthesise these two sets of information in 'industry briefs' which address key challenges for particular media and creative industries

h) Make use of feedback on the substance and presentation of these briefs

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (30 hrs)

Assessment

Industry report (80%)

Presentation (20%)

Media and Creative Industries: Critical Perspectives

Module Description

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have been defined

b) Understand the importance of industrial structure in media and creative industries

c) Understand the implications of innovation and technological change for media and creative industries

d) Understand changing business models in media and creative industries

e) Understand the importance of copyright and how this is affected by technological change

f) Understand why media and creative industries cluster in particular spaces and cities

g) Understand the globalisation of media and creative industries

h) Understand media and cultural policy

i) Identify, debate and evaluate relevant critical perspectives on media and creative industries

j) Systematically assess the implicit theoretical assumptions of contrasting perspectives

k) Use critical perspectives to analyse emerging trends in media and creative industries

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hrs)

Supervised times in studio (10 hrs)

Tutorial (2 hrs)

Assessment

Essay (70%)

Report (30%)

Introduction to Mobile Internet and Media Clouds

Module Description

The aim of this module is to provide students with an overview of the mobile Internet and cloud technology with a special emphasis on media cloud applications shifting to mobile Internet platforms and its associated challenges.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Receive an overview of the mobile Internet and cloud technologies with specific knowledge in media cloud applications on mobile devices, systems and Internet in general, and the challenges that are associated with making such applications available to the end-users via the mobile Internet and cloud technology

b) Understand the mobile Internet technology, media cloud applications, and the strengths and associated challenges by utilising mobile cloud technology and applications

c) Understand mobile networking and media cloud topics

d) Understand privacy and security issues in mobile cloud services

e) Understand mobile Internet and cloud business models Skills

f) Gain experience with the understanding of mobile Internet architecture and access techniques, system performance and limitation

g) Gain specific skills in media cloud applications and how the combination of mobile Internet with cloud computing technology will fast-changing the future of media applications for people on the move and the daily life of public in general

h) Apply their knowledge of mobile Internet and media cloud technology in media service delivery and communication industry

i) Tackle media cloud application and mobile communication networks related problems and deal with their possible solutions

j) Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, applications, and mobile services provision domains

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (126 hours)

Lectures (20 hours)

Tutorials (4 hours)

Assessment

Exam (80%)

Final coursework report (20%)

Principles of Entrepreneurship and Innovation

Module Description

The aims of this module are to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of all of the various factors affecting its success including intellectual property, funding and strategy. We will introduce the academic theories of entrepreneurship and analyse the personality traits and behaviours associated with entrepreneurs.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand innovation as a process

b) Understand the academic theories of entrepreneurship

c) Understand the factors influencing the success of organisations

d) Relate innovation theory to the performance of organisations

e) Use investigative and research skills

f) Demonstrate effective report writing skills

g) Demonstrate commercial awareness

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (20 hours)

Tutorials (7 hours)

Assessment

Report (100%)


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