MSc Sport Business and Innovation

Institute for Sport Business

This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills.

Managing success in sport and sport business is part of our heritage at Loughborough. As a partner to Team GB we know what it takes to deliver results in a challenging environment.

Satisfying consumer, social and environmental expectations in the business of sport requires innovative thinking. Modern sport businesses therefore need innovative and effective management practices to meet these expectations.

This programme provides you with opportunities to undertake applied research to develop innovative solutions to solve real problems confronting sport businesses. Students will develop an understanding of management and marketing principles, how sport is governed, the development of strategy and the place of entrepreneurship and innovation in the changing sport business landscape. The programme complements the successful MSc Sport Management programme that for over 20 years has guided Loughborough postgraduate students in understanding the complexities of the global sport business sector and developing the contemporary management practices to provide them with a competitive advantage in the business of sport.

Programme Aims

a) Use action based learning to develop insight into the knowledge and skills required for innovation in the sports industries

b) Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports industry

c) Develop a critical understanding of the dynamics of the sport business sector

d) To provide you with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme Structure

To complete the MSc Sport Business Innovation, students must complete 8 x 15 credit modules. Students must complete 1 optional module in the first semester. All students must complete a Dissertation worth 60 credits.

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Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Entry qualifications

Minimum of an upper Second Class Honours degree (2:1) or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess the requirements mentioned, but who has substantial relevant work experience.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/.

Career prospects

The Master of Sport Business Innovation prepares you for numerous career paths. These may include careers in commercial sporting organisations, international governing bodies of sport, government, the not for profit sector, as well as the skills required to establish your own sport enterprise business.

Fees and Funding

£10,000 (UK/EU) / £22,650 (International)

Click here to see our available scholarships and bursaries worth up to 90% off fees.

Compulsory modules

Innovation Management

Module Description

This module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Intended Learning Outcomes

This module covers the complexity of the innovation process, the types and patterns of innovation and the interrelationship between an organisation’s environment and its innovative capability.

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) understand the types and patterns of innovation

c) Understand the interrelationship between an organisation¿s environment and its innovative capability

d) Relate innovation theory to the performance of organisations

e) Interpret company performance in relation to the dynamic environment in which it operates

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Strategy and Planning

Module Description

Students will receive the background knowledge on goal setting, strategic positioning and the more practical aspects of business planning. You will look at a variety of risk analysis tools and consider the importance of thorough market analysis and research prior to planning a new venture.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) Understand the importance of idea creation and opportunity spotting

c) Critical assessment of a potential product or service

d) Strategic positioning of a novel business idea

e) Analyse data and information in order to make effective decisions

f) Recognise and apply self-reflection for personal development

g) Demonstrate rational use of business and risk analysis tools to analyse company performance

h) Demonstrate effective communication to persuade and influence stakeholders

i) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Report (100%)

Sports Markets and Industries

Module Description

The aim of this module is to develop understanding of the nature of sport markets (and their various sub-sectors) in terms of their socio-economic and political contexts.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the characteristics of selected sport markets and industries

b) Understand the inter-connection between selected industrial sectors

c) Discuss the developments in specific sectors of the sport industries in relation to public policy, voluntary sector priorities and commercial objectives

d) Manage their own learning

e) Express their ideas in an effective manner both in writing and orally

f) Read critically

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (122 hours)

Lectures (24 hours)

Tutorials (4 hours)

Assessment

Essay (40%)

Report (40%)

Presentation (20%)

Managing Service Quality in the Sports Industries

Programme Description

The aims of this module are to introduce key concepts in the management of quality in sport organisations.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the concepts surrounding the management of the quality of the service

b) Understand the need for quality and customer satisfaction

c) Understand the tools and techniques for managing the quality of services

d) Analyse and apply the concepts and techniques of the management of the quality of services to the sport industry

e) Manage their own learning

f) Obtain, analyse and apply information from a variety of sources

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (125 hours)

Lectures (25 hours)

Assessment

Essay 1 (35%)

Essay 2 (35%)

Report (30%)

Sports Management Theory and Practice

Module Description

The aim of this module is to equip students to carry out critical evaluations of current issues and contemporary management practice in sport, across a broad range of providers.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the management approaches of the sport market and external environment

b) Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries

c) Contribute to incisive assignment presentations

d) Manage learning: to learn through case studies the uncertainty and complexity of management

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (130 hours)

Lectures (20 hours)

Assessment

Report (50%)

In class tests (50%)

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Optional modules

Choose and complete one optional module in the first semester

Entrepreneurship

Module Description

This module aims to encourage students to develop their own entrepreneurial skills. You will study the academic theories of entrepreneurship and look at the personality traits and behaviours associated with entrepreneurs. Students will then be encouraged to develop their own ideas and test their theories in a mini research project.

Intended Learning Outcomes

This module covers the academic theories of entrepreneurship, the interconnectedness between entrepreneurial tendencies and resulting behaviour and the measure of the cognitive, conative and emotional components of entrepreneurial attitude.

On completion of this module students should be able to:

a) Understand the academic theories of entrepreneurship

b) Understand the interconnectedness between entrepreneurial tendencies and resulting behaviour

c) Understand the measure of the cognitive, conative and emotional components of entrepreneurial attitude

d) Recognise and apply self-reflection for personal development

e) Recognise the need for entrepreneurial behaviour

f) Understand the need for sensitivity to diversity within organisations

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Understanding Business Failure

Module Description

Students will gain knowledge of the various factors that cause failure of organisations. You will look at the innovation process and risk assessment methods for avoiding failure. You will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the multiple causes of failure and interconnectedness of these

b) Understand the ways in which organisations and individuals can learn from failure

c) Recognise the value of failure as a positive step

d) Recognise the need for resilience in the case of failure

e) Demonstrate rational use of business and risk analysis tools to analyse company performance

f) Select and use appropriate investigative and research skills

g) Demonstrate effective report writing skills

h) Demonstrate commercial awareness

i) Demonstrate problem solving capability

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (27 hours)

Assessment

Case study (100%)

Funding

Module Description

This module aims to equip students with an in depth knowledge of the various funding options available to a new venture and the processes involved in obtaining financial backing. Students will learn basic financial calculations, learn how to analyse the financial status of a company and prepare a pitch to an investor.

Intended Learning Outcomes

This module covers the financial requirements of an organisation and relevant sources of funding and their acquisition.

On completion of this module students should be able to:

a) Understand the financial requirements of an organisation

b) Understand relevant sources of funding and their acquisition

c) Analyse data and information in order to make effective decisions

d) Demonstrate effective communication to persuade and influence stakeholders

e) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Case study (75%)

Group presentation (25%)

Leadership Models and Practices: Applications to a Sport Context

Module Description

This module blends theory and practice by combining foundational leadership models with multiple site visits at leading organisations in industry. As part of this module, students will have the opportunity to learn leadership principles in the classroom and on location at key organisations including Google, Royal Military Academy, Royal Ballet, GB Hockey, and UK Sport. The aims of module are to deliver a thorough grounding in the main leadership perspectives, and the issues that impact on leadership practice in the sport environment. It is intended as an introduction to leadership and provides a theoretical foundation to enhance engagement with other sport leadership modules. Upon completion of this module, students should be able to understand early and contemporary models of leadership and leadership development, as well as the key issues that impact on leadership practice in sport and other environments.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand contemporary models and theories of leadership and leadership development that are international, both in their derivation and in their application

b) Understand the key issues that impact on leadership practice

c) Discuss how different leadership models can be utilised in different contexts

d) Develop the ability to recognise the importance of communication in leadership practice

e) Recognise the importance of problem solving in leadership practice

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (20 hours)

Tutorials (10 hours)

Assessment

Case study (60%)

Presentation (40%)

Analysing the Construction of Leadership for a Sport Context

Module Description

This module provides a unique opportunity to understand leadership from the perspective of social construction. Through an innovative group project which utilises video as a vehicle to construct multiple perceptions of leadership, students will gain understanding of the socio-cultural aspects of leadership and how it is applied to leadership practice in sport and other environments. As part of this process, students will also gain perspective on group dynamics, their own leadership styles, and the way in which the perception of others might be altered across settings. Topics covered within this module include constitutive leadership, leadership and power, and the politics embedded within the leadership process. Upon completion of the module students should be able to understand how leadership is socially constructed in different environments such a sport, as well as challenge individual perceptions of leadership as traditionally considered.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how leadership is socially constructed Skills

b) Explore the nature of the social construction of leadership and understand how the perceptions of others might be altered

c) Demonstrate good communication skills to challenge individual perceptions of leadership

d) Demonstrate resourcefulness to complete a project task

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (118 hours)

Lectures (24 hours)

Tutorials (8 hours)

Assessment

Essay (60%)

Video activity (40%)

Digital Technologies and Sport: Evolution and Application

Module Description

This module examines the evolution, development and application of digital technologies to the sport industry. It explores emerging digital applications and practices.

Topics examined include: player performance measurement, in-game decision making, player selection, stadium/facility design to enhance the spectator experience, the use of mobile applications to compliment sport consumption, and the use of customer relationship marketing (cloud based, customer database-segmentation-analytics, social media integration, targeted email campaigns, sponsorship ROI) strategies to achieve the business objectives of sport organisations.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Evaluate the various forms of sport digital applications in relation to performance, stadium and facility design, mobile technologies, and customer relationship marketing strategies and select and build compelling arguments for the adoption of new technologies in the sport industries

b) Understand the techniques and technologies used in the development of sport performance systems

c) Understand the application of digital technologies in state-of-the-art stadium and facility environments

d) Understand the design applications of mobile technologies

e) Analyse and apply digital customer relationship marketing strategies for sport

f) Critically evaluate the importance of digital technologies to formulate a diagnosis of player performance measurement, in-game decision making, player selection/team building

g) Critically analyse, and apply their knowledge of digital technologies to mobile, stadium/facility and customer relationship marketing developments in sport.

h) Critically Analyse sport digital technologies and evaluate their use and value in different business scenarios

i) Identify and critically evaluate how sport digital technologies can be used to achieve business objectives

j) Evaluate and select a digital application and evaluate its application in the sport industries

k) Evaluate new technologies and their impact on sport

l) Evaluate customer experience and the impact of new technologies on this

m) Present ideas and arguments in a clear and structured manner in written or oral form

n) Understand the innovation process and how new technologies support/disrupt this

o) Critically analyse, and apply problem-solving skills

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided Independent Study (120 hours)

Lectures (26 hours)

Tutorial (4 hours)

Assessment

Field Trip Analysis (40%)

Group Report (40%)

Presentation (20%)

New Media and Analytics for Sport Business

Module Description

The first part of this module will demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Areas to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.

The second part will use analytics to study a wide variety of issues affecting the sport industry. Students will learn not only how the recent application of analytics has improved each of the above areas within the professional sport industry, but also how analytics can improve decision-making in sport business and any other field of business. Students will use analytics to study a wide variety of issues affecting the sport media industry. Topics examined include: marketing, pricing, contracts, and stadium management.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Systematically apply analytical approaches to studying new media applications and their impact on the sport industries

b) Develop knowledge and critical understanding of new media communications practices and strategies, in an ever- changing digital landscape

c) Analyse, interpret, and make decisions based on various new media data Skills

d) Critically evaluate the characteristics of digital new media

e) Apply critical thinking skills to new media analytics to address sport media issues.

f) Develop an ability to critically analyse new media communications and evaluate their use and value in different scenarios

g) Develop an ability to apply sport media analytics to new media practices

h) Apply new media communication practices across a range of business areas

i) Apply their knowledge of sport business analytics to new media strategies and challenges in other business contexts

j) Deliver a cohesive and convincing presentation on a complex topic (new media, analytics) for a range of audiences

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided Independent Study (120 hours)

Lectures (26 hours)

Tutorials (4 hours)

Assessment

Case Study Analysis (40%)

Group Report (40%)

Presentation (20%)


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