MSc Digital Creative Media

Institute for Digital Technologies

This programme is aimed at building your knowledge and developing expertise in a range of digital creative media topics, so as to be able to help understand, design and develop creative media applications which are growing in popularity including smart phone applications.

User interaction techniques with human perception and quality of users’ experience assessment methods are also included in the programme. Specific modules dedicated to gaming technologies, 3D media processing and users’ perception evaluation, creative media context and practices are taught by the leading experts in the area. You will also benefit from experience in 3D creative media and studio environments first-hand, all of which will provide a unique opportunity to engage with advanced research motivated problems in the exciting topics related to digital creative media.

Programme Aims

a) Develop students’ knowledge and expertise in a range of digital creative media topics through practical application analysing and evaluating problems and responding to challenges in real time

b) Develop students’ critical thinking to assess the design, development, evaluation and implementation of creative media applications which are growing in popularity including smart phone applications in response to addressing real world problems/opportunities

c) Develop students’ critical thinking to assess creative media applications through user interaction techniques, human perception and quality of users’ experience assessment methods

d) Use action-based learning to provide individuals and teams with employment skills essential to the digital creative media and technology industries

Programme Structure

To complete the MSc Digital Creative Media students must complete 8 x 15 credit modules. Students must also choose and complete 4 of the 7 optional modules. Students will pick a second subject from the list of nominated second subject modules offered by the other Institutes in the first semester. All students must complete a Dissertation worth 60 credits.

Request a call back

If you would like to speak to the Programme specialist for MSc Digital Creative Media, please complete this form to request a call back. Enquiries relating to an application should be sent to londonadmissions@lboro.ac.uk.

Duration

1 year full-time, up to 4 years part-time

Assessment

Modules are assessed primarily by exams and also include a combination of group exercises, presentations and time-constrained coursework and assignments with varying levels of weighting depending on the nature of each module.

Entry qualifications

An honours degree (2:2 or above), or an equivalent overseas qualification recognised by Loughborough University in electronics, computing, physics, mathematics or a related discipline.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See EngLang requirements here.

Career prospects

Graduating from this programme will provide students with job opportunities in media technologies and creative industries (e.g., studios, film and music makers), broadcasters as well as communication industries and service providers. Graduates will also have the knowledge required to enter a wide research field related to creative media including their design and applications.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Compulsory modules

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Media and Creative Industries: Context and Practices

Module Description

The aims of this module are to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the key characteristics and trends of various media sectors

b) Understand the main elements in the value chain of various media sectors

c) Understand the key historical moments in the development of mass and online media

d) Understand the nature and context of working in these sectors

e) Apply academic knowledge about the media to the oral information provided by media professionals

g) Synthesise these two sets of information in 'industry briefs' which address key challenges for particular media and creative industries

h) Make use of feedback on the substance and presentation of these briefs

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (30 hrs)

Assessment

Industry report (80%)

Presentation (20%)

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Media Design and Production

Module Aims:

The aims of this module are to: - introduce students to the building blocks of modern multimedia applications, including content production workflows, transportation and service models, perceptual quality measures, human application interaction and user experience.

Intended Learning Outcomes:

On completion of this module students should be able to:

  • Demonstrate knowledge of media applications that are in use in modern digital systems, media quality assessment and Quality of Experience (QoE) models, user interfaces and multi-modal interaction technologies.

Knowledge and Understanding

  • The principles of multimedia production and requirements of multimedia delivery over networks, in particular the Internet

  • Quality of Service parameters, classes of multimedia services, Internet Protocol suite

  • Quality of Experience, relations between QoS and QoE, user interfaces

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study 120 hours Lecture 26 hours Tutorials 4 hours

Assessment

Final coursework report 30%

Final Examination 70%

Optional modules

Choose four modules only

Media Processing and Coding

Module Description

Students taking this module will gain knowledge in essential topics on: audio and video signal processing, their coding techniques including scalable and multi-view aspects, as well as integration of audio and video applications.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Have gained knowledge in essential topics on: audio and video signal processing, coding techniques including scalable and multi-view aspects, as well as integration of audio and video applications.

b) Understand fundamental theory and practice related to audio capturing, processing, and coding, sound control, noise cancellation

c) Video processing techniques (e.g., object detection, segmentation), fundamentals of video compression and key standards, advanced video representation and rendering techniques, including 3D

d) Analyse digital data and formulate a diagnosis in media processing

e) Comprehend the use of multimedia signals in systems, and effectively apply multimedia signal processing skills for the design of those systems

f) Use coding skills with C++ and Matlab for digital media signals

g) Implement digital filters for audio and video signals

h) Implement multimedia rendering and control systems

i) Use development hardware and software tools for data processing

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (26 hours)

Tutorials (4 hours)

Assessment

Final exam (70%)

Final coursework report (30%)

Advanced 3D Media Environments

Module Description

This module covers the main concepts and state-of-the-art applications of 3D multimedia for creating immersive 3D media environments.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Grasp the main concepts and state-of-the-art applications of 3D multimedia with an emphasis on capturing, rendering and control techniques in mobile and static environments.

b) Understand the techniques and technologies used in the development of immersive multimedia systems

c) Understand the key concepts of 3D multimedia technologies used as state-of-the-art digital environments

d) Understand the design processes involved in the development of those environments

e) Comprehend, analyse, and apply given knowledge to meet the objectives in 3D multimedia engineering

f) Use DSP skills with programming languages, for 3D multimedia applications

g) Implement and use digital filters for multimedia signals

h) Implement 3D multimedia rendering algorithms

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Tutorials (26 hours)

Lectures (4 hours)

Internet of Things and Applications

Module Description

This module covers the emerging IoT technologies including concepts, platforms, networked sensors/devices/actuators, applications, as well as their up-to-date examples. Device to device (M2M) connectivity is a key technology also covered.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Demonstrate understanding of the main concepts into the usage scenarios of IoT communication and highly scalable consumption of data from geographically dispersed physical objects and sensors, as well as the processing and delivery of such data to end-users.

b) Understand the interaction and communication between objects and with the environment to support decision making, improve situational awareness, and increase operational efficiency

c) Understand modern applications of smart cities and smart homes

d) Understand the concepts pertaining to the IoT systems

e) Critically analyse and reflect on the limitations and problems faced in those systems and relate some possible solutions

f) Analyse the emerging IoT platforms and devices, and the associated technologies considered in their design

g) Distinguish the requirements pertaining to different contextual information collected and exploited within different IoT scenarios

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (26 hours)

Tutorials (4 hours)

Assessment

Final exam (60%)

Final coursework report (40%)

Introduction to Programming and MatLab

Module Description

This module aims to provide the students with basic concepts and skills of programming in C++ and MatLab for developing digital signal processing applications and simulations.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Demonstrate basic programming skills in C++ and MatLab

b) Demonstrate necessary programming techniques in digital signal processing to develop applications and simulations for media processing

c) Understand cross-platform programming structure and skills in general

d) Understand How to use digital signal processing tools and functions

e) Understand techniques used in developing applications and related numerical simulations

f) Understand the concept of advanced techniques of class, inheritance, templates

g) Identify, utilise and optimise tools, algorithms and functions for simulation of complex digital signal processing applications

h) Implement functions and algorithms in C++ and MatLab

i) Understand the use of advanced techniques of, e.g. class, inheritance, templates and optimisation

j) Gain knowledge of different algorithms, functions and their usage in DSP tool box

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (26 hours)

Tutorials (4 hours)

Assessment

Coursework report (100%)

Media Cloud Applications and Services

Module Description

This module aims to provide the students with an overview of the cloud technology with a special emphasis on media cloud applications, their associated challenges, and their wider use in managing media services, from processing to networking.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Develop an overview of the cloud technology, demonstrate specific knowledge in media cloud applications and the challenges that are associated with making such applications available to the end-users via cloud technology

b) Understand the principles of cloud computing technology, media cloud applications, and the associated challenges

c) Understand media cloud networking and related topics

d) Understand privacy and security issues in media cloud services

e) Understand media cloud case studies and business models

f) Identify the requirements pertaining to the media applications used in cloud services

g) Understand design cloud computing architectures

h) Apply gained academic knowledge and experience in real world scenarios

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (26 hours)

Tutorials (4 hours)

Assessment

Final exam (70%)

Final coursework report (30%)

Creative Industries in a Global Perspective

Module Description

The aim of this module is for students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have developed nationally and internationally

b) Understand the growth of transnational media corporations

c) Understand the economic and cultural importance of trade in cultural goods and services

d) Understand the implications of innovation and technological change for the internationalisation media and creative industries

e) Understand the globalisation of media and cultural policy.

f) Identify, debate and evaluate relevant international perspectives on media and creative industries

g) Systematically assess the implicit theoretical assumptions of contrasting international perspectives

h) Use these perspectives to analyse emerging trends in media and creative industries internationally

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Essay (70%)

Report (30%)

Gaming Technologies and Systems

Module Aims:

The aim of this module is to:

  • introduce students to games technology concepts, basic game engine architectures and tools, fundamental theories and common practices in game software development, essential knowledge of game-related audio and image/video rendering and animation, key game content creation packages and their use in digital creative media design and development processes.

Intended Learning Outcomes:

On completion of this module students should be able to:

  • Relate game technology concepts, architecture and theories to interactive media design

  • Identify key technologies and practice of audio and video processing for creative media and game content development

  • Express knowledge of rendering and animation techniques in overall game system analysis and design

  • Understand use of game engines and tools in creative media applications

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study 120 hours Lectures 15 hours Supervised time in studio/workshop 12 hours Tutorials 3 hours

Assessment

Final Coursework Report 50%
Coursework presentation 50%

Second subject modules

Choose one module only

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Media and Creative Industries: Critical Perspectives

Module Description

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have been defined

b) Understand the importance of industrial structure in media and creative industries

c) Understand the implications of innovation and technological change for media and creative industries

d) Understand changing business models in media and creative industries

e) Understand the importance of copyright and how this is affected by technological change

f) Understand why media and creative industries cluster in particular spaces and cities

g) Understand the globalisation of media and creative industries

h) Understand media and cultural policy

i) Identify, debate and evaluate relevant critical perspectives on media and creative industries

j) Systematically assess the implicit theoretical assumptions of contrasting perspectives

k) Use critical perspectives to analyse emerging trends in media and creative industries

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hrs)

Supervised times in studio (10 hrs)

Tutorial (2 hrs)

Assessment

Essay (70%)

Report (30%)

Principles of Entrepreneurship and Innovation Management

Module Description

The aims of this module are to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of all of the various factors affecting its success including intellectual property, funding and strategy. We will introduce the academic theories of entrepreneurship and analyse the personality traits and behaviours associated with entrepreneurs.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand innovation as a process

b) Understand the academic theories of entrepreneurship

c) Understand the factors influencing the success of organisations

d) Relate innovation theory to the performance of organisations

e) Use investigative and research skills

f) Demonstrate effective report writing skills

g) Demonstrate commercial awareness

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (20 hours)

Tutorials (7 hours)

Assessment

Report (100%)

Sport Media and Marketing

Module Description

This module will cover the following topics: Main themes that underpin media and marketing, Evolution of media and marketing in a sport context, Practices and techniques for effective sport media and marketing, Types of media and marketing, Consumer and fan engagement

Intended Learning Outcomes

On completion of this module students should be able to:

a) Assess the major theories, principles, and concepts surrounding sport media and marketing;

b) Apply techniques and practices involved in conceptualising and developing a marketing plan;

c) Gather, analyse, and present sport media and marketing ideas and concepts;

d) Apply sport media and marketing principles that can be utilised in different sport environments;

e) Demonstrate initiative and personal responsibility;

f) Continue to learn independently and to develop professionally.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (10 hours)

Lecture (20 hours)

Guided independent study (120 hours)

Assessment

Sponsorship Pitch (40%)

Marketing Plan (60%)

Introduction to Diplomacy

Module Description

This module will include the following topics: The evolution of the International System, The evolution of the study of diplomacy: traditional approaches and debates; critical approaches and new debates, Elements of Diplomacy: practices, procedures and dynamics (including international protocol and etiquette; image projection, reputation management and nation branding), New dynamics and emergent trends in the practice of diplomacy in the face of global change (focusing on the post-Cold War and Post-9/11 era): heteropolarity, advances in science and technology, new forms of conflicts and threats, as well as new forms of interaction and dialogue, Diplomacy as interaction across fields and disciplines: media and diplomacy; digital technologies, statecraft and diplomacy; business/entrepreneurship and diplomacy; management culture/design and diplomacy, Intercultural awareness and dialogue, Normative and ethical dimensions.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Evaluate the historical evolution of the modern international system;

b) Critically evaluate the key concepts and theories of diplomacy;

c) Evaluate the role and behaviours of international organisations and states in the international system;

d) Evaluate the context of the present-day international political and economic relations within which diplomacy takes place;

e) Identify and assess the importance of such dynamics for their respective fields of study;

f) Construct reasoned arguments utilising concepts and approaches to the study of diplomacy;

g) Recognise established and emergent phenomena in the practice of diplomacy within the current global affairs;

h) Creatively and critically evaluate the possibilities of various intersections between diplomatic practice and the objectives and modes of delivery in their respective fields;

i) Gather and organise evidence, data and information from a variety of secondary and primary sources;

j) Develop research and presentation skills;

k) Develop a cross-disciplinary and collaborative research and learning ethos.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Lecture (30 hours)

Guided independent study (120 hours)

Assessment

Business Model Development

Module Description

Elements for this business model include: The essentials of business planning, Market analysis and research, Risk analysis, Strategy and positioning finance, marketing, competitor analysis, supply chain analysis, staffing, legal (including IP), governance, value proposition and executive summary.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Critically reflect on and provide well-grounded analysis of the elements of a business model which contribute to business success;

b) Analyze the elements that constitute a business model;

c) Provide critical assessment of a potential product or service;

d) Provide strategic positioning of a novel business idea;

e) Evaluate and critically determine the likely commercial opportunities and risks for the business model in an intended commercial environment;

f) Identify key commercial drivers in different business models;

g) Evaluate business model elements required for financial success given an intended commercial environment;

h) Apply critical analysis to the development of a business plan from a generated idea;

i) Interpret complex commercial environments;

j) Demonstrate effective communication to persuade and influence stakeholders;

k) Evaluate business need for expert intervention;

l) Demonstrate effective report writing skills;

m) Demonstrate good oral communication and presentation skills;

n) Demonstrate a positive attitude towards a commercial opportunity.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Practical classes and workshops (3 hours)

Tutorial (9 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

Coursework (50%)

Presentation (50%)


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