MA Media and Creative Industries

Institute for Media and Creative Industries

You will have the opportunity to gain contextual understanding of this highly popular field in a city globally renowned for its Media Creative Industries. In addition, you will have access to wide-ranging industry networks and events gaining first-hand knowledge and exposure to potential employment sectors.

London is at the centre of a revolution in media content creation, cultural innovation and new business models for media and creative industries. This programme is rooted in the dynamic development of London as a global media city and focuses on the transformation and growth of these industries in an international context.

Media and cultural industries are important sources of employment and economic growth globally. This programme charts the increasing prominence and understands the changes in these industries and how they are governed over time and in different countries.

Media content and cultural products are also important carriers of meaning about the world which we use to construct our social identities and allegiances. This programme examines the way in which individuals and organisations consume and use media and culture in everyday life to fashion identities and relationships.

Based in the former Olympic International Broadcast Centre, our neighbours include BT Sport broadcasting company, owners of Europe's largest Sport TV studios. Along with providing a strong theoretical foundation, these connections mean that the programme can also offer unique opportunities for students to gain industry exposure and insights into the practical aspects of the media industry.

Programme Aims

a) To enable you to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries

b) To foster your ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries in a global context

c) To develop your skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media and creative industries

d) To enable you to interpret, evaluate and apply advanced knowledge of media and creative industries in an innovative way

e) To prepare you for employment in diverse professional environments through a combination of independent work and industry exposure

Programme Structure

To complete the MA Media and Creative Industries, students must complete 8 x 15 credit modules. Students must choose and complete 2 of the 4 optional modules to complete the MA Media and Creative Industries. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

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Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Entry qualifications

Minimum of an upper Second Class Honours degree (2:1) in Social Science, Humanities or associated subjects from a UK university or equivalent overseas qualification recognised by Loughborough University.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/

Career prospects

Our graduates are highly-qualified to work in a variety of media and communication roles within public, private or third-sector companies, ranging from sport, gaming and technology, to press, policy and community led initiatives.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Fees and Funding

£10,000 (UK/EU) / £17,000 (International)

Click here to see our available scholarships and bursaries worth up to 90% off fees.

Compulsory modules

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Media and Creative Industries: Context and Practices

Module Description

The aims of this module are to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the key characteristics and trends of various media sectors

b) Understand the main elements in the value chain of various media sectors

c) Understand the key historical moments in the development of mass and online media

d) Understand the nature and context of working in these sectors

e) Apply academic knowledge about the media to the oral information provided by media professionals

g) Synthesise these two sets of information in 'industry briefs' which address key challenges for particular media and creative industries

h) Make use of feedback on the substance and presentation of these briefs

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (30 hrs)

Assessment

Industry report (80%)

Presentation (20%)

Media and Creative Industries: Critical Perspectives

Module Description

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have been defined

b) Understand the importance of industrial structure in media and creative industries

c) Understand the implications of innovation and technological change for media and creative industries

d) Understand changing business models in media and creative industries

e) Understand the importance of copyright and how this is affected by technological change

f) Understand why media and creative industries cluster in particular spaces and cities

g) Understand the globalisation of media and creative industries

h) Understand media and cultural policy

i) Identify, debate and evaluate relevant critical perspectives on media and creative industries

j) Systematically assess the implicit theoretical assumptions of contrasting perspectives

k) Use critical perspectives to analyse emerging trends in media and creative industries

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hrs)

Supervised times in studio (10 hrs)

Tutorial (2 hrs)

Assessment

Essay (70%)

Report (30%)

Creative Industries in a Global Perspective

Module Description

The aim of this module is for students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have developed nationally and internationally

b) Understand the growth of transnational media corporations

c) Understand the economic and cultural importance of trade in cultural goods and services

d) Understand the implications of innovation and technological change for the internationalisation media and creative industries

e) Understand the globalisation of media and cultural policy.

f) Identify, debate and evaluate relevant international perspectives on media and creative industries

g) Systematically assess the implicit theoretical assumptions of contrasting international perspectives

h) Use these perspectives to analyse emerging trends in media and creative industries internationally

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Essay (70%)

Report (30%)

Second Subject Module

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Researching Media Industries

Module Description

The aims of this module are to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception

b) Situate particular social, textual and industry research methods in relation to other research practices

c) Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination

d) Evaluate qualitative and quantitative data to appraise their wider analytical value and significance

e) Link empirical findings to wider theoretical debates concerning creative industries, media production and reception

f) understand how to collect primary data and analyse it

g) Know how to find and evaluate scholarly sources

h) Be able to communicate effectively in speech and writing

i) Synthesise scholarly and primary sources for use in argument

j) Understand the relevance of research to media and creative industries

k) Be able to conduct primary research relevant to media and creative industries;

l) Develop skills in written and verbal communication that are relevant to this field (e.g. report writing)

m) Plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Research project 1 (50%)

Research project 2 (50%)

Optional modules

Choose two modules only

Tourism and Heritage Industries

Module Description

The aim of this module is to introduce students to cultural and creative industries in the tourism and heritage sector in the UK and across the world and to explore their structure and operation alongside their economic, political, and socio-cultural impact. The module will also consider how these industries have changed over time, for example how technological change has shaped their contemporary character, and how these industries are shaped and constrained by social, cultural and economic policy. It will offer theoretical perspectives on tourism, heritage and culture, the role of the media in the production of destinations and tourism imaginaries.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the tourism and heritage industries have developed in modernity

b) Understand the politics of heritage and tourism

c) Understand the role of the media in heritage and tourism;

d) Understand the economic structure and logic tourism and heritage industries

e) Understand the implications of innovation and technological change for tourism and heritage industries

f) Understand the social-cultural impact of tourism and heritage industries

g) Understand the nature of the relationship between community and tourism and heritage industries

h) Understand the globalisation of heritage and tourism

i) Identify, debate and evaluate relevant critical perspectives on tourism and heritage industries

j) Describe and analyse the political, social and economic development of heritage and tourism industries in modernity

k) Explain the relationship between tourism and heritage industries and communities and collective

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Essay (70%)

Report (30%)

Media Audiences, Users and Markets

Module Description

This module aims to introduce students to the major theoretical and methodological issues at stake in researching people’s engagement with media, as audiences, users and consumers. The module examines the historical evolution of audience research; the key theoretical paradigms in the field; the practice of market research, and how it is employed within the media and creative industries; methodological and ethical dimensions of research; and the implications of new media technologies, both for the experience of audiences/users/consumers and for the practice of research. Case studies will be presented by visiting speakers from relevant organisations in the media and creative industries.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the major research trends in the academic study of media audiences, including social-psychological and Cultural Studies perspectives

b) Understand the aims, methods and practices of market and consumer research within the media and creative industries

c) Understand the methodological choices entailed in studying media audiences, and their implications and consequences for research findings

d) Understand the implications of new media technologies for audience/user behaviour, and for the practice of audience and market research

e) Identify and debate relevant theoretical perspectives on media audiences, users and markets

f) Describe and evaluate methodological procedures and practices used in this field

g) Systematically assess the implicit theoretical assumptions and methodologies employed in specific research studies

h) Analyse emerging trends and critically evaluate received wisdom in the field

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Essay (50%)

Report (50%)

Cultural Industries and Creative Labour/Cultural Work

Module Description

The aim of this module is for students to understand the continuities and changes in work and employment in the media and creative industries internationally.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the theoretical frameworks for understanding work and labour in media and creative industries

b) Understand the definitions of creativity

c) Understand the major trends in employment internationally in the media and creative industries

d) Understand the continuities and changes in the wages, terms and conditions of those working in media and creative industries

e) Identify, debate and evaluate relevant theoretical on media and creative labour and work

f) Understand the development of media and creative work historically through applying these frameworks

g) Use these frameworks to analyse emerging trends in media and creative work

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Coursework essay (70%)

Report (30%)

Creative Industries in a Global Perspective

Module Description

The aim of this module is for students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have developed nationally and internationally

b) Understand the growth of transnational media corporations

c) Understand the economic and cultural importance of trade in cultural goods and services

d) Understand the implications of innovation and technological change for the internationalisation media and creative industries

e) Understand the globalisation of media and cultural policy.

f) Identify, debate and evaluate relevant international perspectives on media and creative industries

g) Systematically assess the implicit theoretical assumptions of contrasting international perspectives

h) Use these perspectives to analyse emerging trends in media and creative industries internationally

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (120 hours)

Lectures (18 hours)

Supervised time in studio/workshop (10 hours)

Tutorials (2 hours)

Assessment

Essay (70%)

Report (30%)

The History of Media Technology

Module Description

This module will include: theories of technologies, empires, shifting understandings of technology, medium specificity, capitalist development, media archeology, science studies, media ecologies and digital objects.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the concept of technology;

b) Understand and critically use history in the context of digital culture and be able to show an understand of the relevance of the historical approach to media technology;

c) Analyse and evaluate existing media artefacts and technologies;

d) Apply historical, cultural and theoretical concepts to the study of digital media

e) Understand the roots of communication in different media from radio to television and the differences and similarities from today's digital transition;

f) Understanding of how digital media technologies impact the media industry;

g) Identify the historical and cultural context of digital media;

h) Identify the major theoretical traditions that contribute to scholarly discourse about digital media;

i) Apply theoretical concepts to specific digital media works

j) Relate new media culture and technology to its historical context

k) Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;

l) Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study;

m) Evaluate methodologies used in both academic and market research, and develop new research questions or hypotheses for investigation; design, implement and evaluate an original study in a topic relevant to the field;

n) Engage in critical reasoning, debate and argumentation and assess the empirical validity of competing perspectives.

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Tutorial (2 hours)

Supervised time in studio/workshop (10 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

Report (30%)

Essay (70%)

Global Cities, Media and Communication

Module Description

The module content will include: theories of globalization, global and ordinary cities and place-identity; and key themes for urban communication; These will be explored through specific examples and case studies such as: electronic spaces, place-making, urban regeneration, migrant and ethnic economies, fortress city, cities as texts, representation of cities in different media formats and consumption practices in cities.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Develop a critical understanding of the main theoretical approaches and trends for exploring the relationship between media, communication practices and cities;

b) Interrogate and be aware of the role of media in everyday urban encounters and in actively contributing to knowledge and representations of cities;

c) Understand and evaluate complex arguments and engage in critical reasoning, debate and argumentation;

d) Communicate clearly and effectively in writing and oral presentations to academic and non academic audiences;

e) Understand the role of media in modern urban life and the emerging trends in urban communication;

f) Carry out independent observations on contemporary urban environments and feedback into the classroom with the aim of critically reflecting upon the conceptual material;

g) Identify the links between media and cities in different cultural contexts and the importance of media in shaping and representing cities;

h) Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing case study and assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;

i) Design, implement and evaluate an original study in a topic relevant to the field;

j) Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and cities, critiquing and synthesising the insights gained in their own analytical work;

k) Analyse how the city is produced, represented and consumed;

l) Discuss and evaluate transformations in urban environments in different cultural contexts and relate to theories of globalisation, place and identity;

m) Discuss their self-designed research and the issues it raises reflexively.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (2 hours)

Supervised time in studio/workshop (10 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

Presentation (20%)

Essay (80%)

Media and Social Movements

Module Description

The module content will include: theories on "new" media, global media systems, legal and governmental frameworks, surveillance, social-movement, alternative media practices, transnational capitalism.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Analyse and identify theories and trends about media and social movements;

b) Contextualise media within specific historical and political conditions;

c) Interrogate media's systems in different regions of the word and its connection to people¿s democratic struggles;

d) Understand debates around new information technologies including social media and their relation to social change;

e) Understand how the media systems are organized and structured;

f) Identify the links between current environmental and social issues and media technologies;

g) Understand the importance of media in geopolitical conflicts;

h) Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study and assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;

i) Use critical perspectives to analyse emerging trends in media and social movements and evaluate methodologies used in academic research to develop new research questions or hypotheses for investigation;

j) Design, implement and evaluate an original study in a topic relevant to the field;

k) Engage with major thinkers, debates and intellectual paradigms within the fields of media, communication and culture, critiquing and synthesising the insights gained in their own analytical work;

l) Analyse new and emerging trends and interrogate both common sense understanding and received wisdom in relevant areas of inquiry;

m) Discuss and evaluate transformations in digital media and their social, political, economic and cultural contexts and wield this understanding in appraising current patterns of development, such as cultural globalisation and media convergence;

n) Gather, process, analyse and evaluate primary data;

o) Locate and critique relevant academic and non-academic sources and engage in critical reasoning, debate and argumentation;

p) Understand the impact of digital media on culture and understand the emerging trends in digital media.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (2 hours)

Supervised time in studio/workshop (10 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

(30%)

Essay (70%)

Social Identities and Digital Media

Module Description

This module will include the following topics: Race, Sexuality, Class, Gender, Privilege, Intersectionality, Gaze, Digital Divide, Representation theory, Video Games, Social Networking, Blogging, the Internet and hate, digital sub-cultures.

The aim of this module is to examine media representations of social identities with particular focus on gender, race, class and sexuality and its intersections. Combining key theories from critical theory, cultural studies, film, gender studies and communication studies, the module will explore processes and practices of production and re-production of social identities making emphasis on said productions on digital media, paying special attention to questions of racism, colonialism and capitalism.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the impact of digital technologies in the shaping of society and the socio-cultural mechanism that produce, re-create and circulate the individual and collective notions of identity;

b) Identify the ways gender, race, class and sexuality identities are shaped by and shape digital media;

c) Research the critical theories and approaches with which to evaluate media in terms of race/ethnicity, nationality, gender, class, age, sexuality, and/or ability;

d) Ascertain how the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted, built and sustained in digital media;

e) Posses a critical awareness and cultural sensitivity as it relates to professional media practices and with which to build community, civic engagement, and character in everyday life;

f) Highlight media depictions of race, class, gender and sex from a multidisciplinary perspective while demonstrating an understanding of how these images can significantly impact individuals, society and culture;

g) Comprehend the complexities of power relations and social justice influence media depictions of race, class, gender and sex;

h) Identify and debate relevant theoretical perspectives on the construction of social identities in context of digital media;

i) Describe and evaluate impact of digital technology on the production, re-production and circulation of social identities;

j) Apply and evaluate the impact of media images in the formation of personal identity and how we view others;

k) Analyse how the complexities of power relations and social justice influence how race, class, gender and sexuality and depicted in media;

l) Systematically assess the aims, motivations and effectiveness of the social and political uses of digital media;

m) Assess material gathered from a range of academic and non-academic sources in order to develop a critical understanding of theories and practices;

n) Use material presented in teaching sessions, along with other sources, to produce an in-depth evaluation of an existing research study and evaluate methodologies used in both academic and market research, and develop new research questions or hypotheses for investigation;

o) Design, implement and evaluate an original study in a topic relevant to the field;

p) Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice.

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Tutorial (2 hours)

Supervised time in studio/workshop (10 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

Report (30%)

Essay (70%)

Second subject modules

Choose one module only

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Sport Media and Marketing

Module Description

This module will cover the following topics: Main themes that underpin media and marketing, Evolution of media and marketing in a sport context, Practices and techniques for effective sport media and marketing, Types of media and marketing, Consumer and fan engagement

Intended Learning Outcomes

On completion of this module students should be able to:

a) Assess the major theories, principles, and concepts surrounding sport media and marketing;

b) Apply techniques and practices involved in conceptualising and developing a marketing plan;

c) Gather, analyse, and present sport media and marketing ideas and concepts;

d) Apply sport media and marketing principles that can be utilised in different sport environments;

e) Demonstrate initiative and personal responsibility;

f) Continue to learn independently and to develop professionally.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (10 hours)

Lecture (20 hours)

Guided independent study (120 hours)

Assessment

Sponsorship Pitch (40%)

Marketing Plan (60%)


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