MSc Managing Innovation in Creative Organisations

Glendonbrook Institute for Enterprise Development

This programme is a unique opportunity for true collaboration between the disciplines of Design and Entrepreneurship to study Innovation Management with the emphasis on the creative sector.

Innovative and creative organisations lie at the heart of delivering the recovery and growth required in times of recession. Learning to manage the resources needed for successful innovation of creative services and products will be key to the success of these organisations.

The problem faced by designers is not necessarily producing novel products but how to bring them to market. Providing a robust understanding of the innovation process will help entrepreneurial designers to turn their ideas into reality.

You will study entrepreneurship in the context of both academic theory and self-reflection to see if you personally have the qualities to take action and make an idea happen. Intellectual property is of vital importance to the entrepreneur in creative industries and we have devoted a whole module to studying the details and practical application of this rarely studied topic.

Foresight and strategy looks to the future and considers the influence of technology on society and the impact it will have on creative organisations.

The interdisciplinary live project module will provide you with the opportunity to develop entrepreneurial skills such as problem solving and strategic planning whilst working together on a real business problem.

Programme Aims

a) Develop your critical thinking in order to evaluate the factors affecting the success of the innovation process and its application in creative organisations

b) Use academic and action based learning to gain insight into the complexity of the innovation process, analysing and evaluating problems and responding to challenges through case studies and in real time

c) Develop your understanding of the innovation and design processes, analysing and evaluating their use through practical and theoretical projects

d) Develop your approach to user centred innovation opportunities

e) To equip you with the insight to consider the future to inform design solutions and business strategy

f) To provide you with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme Structure

To complete the MSc Managing Innovation in Creative Organisations students must complete 8 x 15 credit modules. All students must complete a Dissertation worth 60 credits.

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Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Entry qualifications

Minimum of a lower Second Class Honours degree (2:2) in any subject area, with a mark of at least 55%, from a UK university or equivalent overseas qualification recognised by Loughborough University.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/

Career prospects

Entrepreneurial behaviour is a key competency required by a growing number of employers and this programme will prepare you whether you wish to pursue a career in the creative industries, in an innovative SME, an established organisation or self-employment.

A robust understanding of business and the innovation process coupled with the skills required to take action, will be fundamental to your success in the current marketplace.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Fees and Funding

£13,200 (UK/EU) / £23,950 (International)

Click here to see our available scholarships and bursaries, worth up to 90% off fees.

Compulsory modules

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Foresight and Strategy

Module Description

The aim of this module is to broaden the experience and skills of the student designer to include knowledge of, and competence with, the deployment of foresight, forecasting and scenario writing to inform future design and business strategy.

Intended Learning Outcomes

On successful completion of this module students should be able to engage in research and analysis to gather key insights appropriate to the future strategy of a business, and propose design solutions which complement, inform and challenge that strategy, as appropriate.

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (110 hours)

Supervised time in studio (24 hrs)

Lectures (12 hrs)

Tutorials (4 hrs)

Assessment

Project (70%)

Peer feedback (30%)

Innovation Management

Module Description

This module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Intended Learning Outcomes

This module covers the complexity of the innovation process, the types and patterns of innovation and the interrelationship between an organisation’s environment and its innovative capability.

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) understand the types and patterns of innovation

c) Understand the interrelationship between an organisation¿s environment and its innovative capability

d) Relate innovation theory to the performance of organisations

e) Interpret company performance in relation to the dynamic environment in which it operates

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Entrepreneurship

Module Description

This module aims to encourage students to develop their own entrepreneurial skills. You will study the academic theories of entrepreneurship and look at the personality traits and behaviours associated with entrepreneurs. Students will then be encouraged to develop their own ideas and test their theories in a mini research project.

Intended Learning Outcomes

This module covers the academic theories of entrepreneurship, the interconnectedness between entrepreneurial tendencies and resulting behaviour and the measure of the cognitive, conative and emotional components of entrepreneurial attitude.

On completion of this module students should be able to:

a) Understand the academic theories of entrepreneurship

b) Understand the interconnectedness between entrepreneurial tendencies and resulting behaviour

c) Understand the measure of the cognitive, conative and emotional components of entrepreneurial attitude

d) Recognise and apply self-reflection for personal development

e) Recognise the need for entrepreneurial behaviour

f) Understand the need for sensitivity to diversity within organisations

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Intellectual Property

Module Description

This module aims to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Intended Learning Outcomes

This module covers the importance of intellectual property as an asset, the complexity of Intellectual Property law and the protection process and the commercial value of the various types of Intellectual Property.

On completion of this module students should be able to:

a) Understand the importance of intellectual property as an asset

b) Understand the complexity of Intellectual Property law and the protection process

c) Understand the commercial value of the various types of intellectual property

d) Interpret data and information in order to make effective decisions

e) Perform intellectual property searches

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Case study (75%)

Group presentation (25%)

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Strategy and Planning

Module Description

Students will receive the background knowledge on goal setting, strategic positioning and the more practical aspects of business planning. You will look at a variety of risk analysis tools and consider the importance of thorough market analysis and research prior to planning a new venture.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) Understand the importance of idea creation and opportunity spotting

c) Critical assessment of a potential product or service

d) Strategic positioning of a novel business idea

e) Analyse data and information in order to make effective decisions

f) Recognise and apply self-reflection for personal development

g) Demonstrate rational use of business and risk analysis tools to analyse company performance

h) Demonstrate effective communication to persuade and influence stakeholders

i) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Report (100%)

Understanding Business Failure

Module Description

Students will gain knowledge of the various factors that cause failure of organisations. You will look at the innovation process and risk assessment methods for avoiding failure. You will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the multiple causes of failure and interconnectedness of these

b) Understand the ways in which organisations and individuals can learn from failure

c) Recognise the value of failure as a positive step

d) Recognise the need for resilience in the case of failure

e) Demonstrate rational use of business and risk analysis tools to analyse company performance

f) Select and use appropriate investigative and research skills

g) Demonstrate effective report writing skills

h) Demonstrate commercial awareness

i) Demonstrate problem solving capability

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (27 hours)

Assessment

Case study (100%)

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)


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