The provision of a vibrant and engaged postgraduate research culture is an absolute priority for the Institute for Sport Business.

The Institute for Sport Business is an interdisciplinary research group incorporating internationally recognised researchers interested in the business of sport. The Institute seeks to examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change.

The major research problem that the Institute is seeking to address is what impacts the hyper-commodification of sport has on society. In addressing this problem the Institute is committed to retaining a focus on the three key impact areas; leadership and change, innovation and enterprise, and social responsibility.

The Institute has four research programmes:

(1) Sport Integrity and Governance

(2) Leadership, Innovation and Culture in Sport

(3) New Sport Digital and Media technologies, and

(4) Sport for Development

Each theme addresses different aspects of the problem by drawing on interdisciplinary research.

In furthering this focus the Institute has an important geographical location in London with outstanding links with government and industry that strengthen its research opportunities. The Institute for Sport Business and the School of Sport, Exercise and Health Sciences Sport Policy and Management team have an established history of securing grants from research councils (ESRC, ARC), government (UK Government, London Sport, Australian Government, European Union, UNESCO), national and international sport organisations (including the Youth Sport Trust, UK Sport, IOC, London Sport, World Anti-Doping Agency, Australian Anti Doping Research Program, Australian Sports Commission) and industry (including UEFA, McDonalds, Football Federation of Australia and the Cricket Foundation).

The Institute for Sport Business has a vision to create an engaging, motivating and intellectually stimulating experience that allows research students to develop key research skills, including: fluency of ideas, information ordering, logical reasoning, effective communication, social and problem sensitivity and resistance to premature judgment. These key skills are acquired by applying the foundations of disciplinary rigor and the crucial skills of scholarship with a culture of inquiry into the supervision process.

Current Research Projects

  • Regulating athlete behaviour, promoting integrity and preventing corruption in sport through an examination of policy mechanisms and frameworks that will allow for the application of a uniform approach to athlete regulation and conduct

  • The relationship between leadership, change and the development of cultures of innovation in sport organisations

  • Developing a valid model that will provide an economic estimate (i.e. dollar value) of the broader social benefits associated with the provision of, and participation in, club-based organised community sport in Australian society

  • Efficacy of Rugby Sevens High Performance Programmes – funded by World Rugby

  • Investigating the role of workplace emotion for strengthening employee commitment in sport organisations

  • The relationship between leadership, identification, and employee well-being in professional sport environments

  • Women leaders in sport: a) Barriers and facilitators of women in key leadership positions in sport organisations; b) Characteristics and behaviours that women leaders have taken form practising sport

  • Inter-institute study on the use of 3D multi-cast technology for sports casts

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