Sport Business

The Institute for Sport Business are conducting a social network analysis of funders, organisers and implementers in the Sport for Development and Olympic Movement networks in Africa and Europe.

Steve Swanson, Programme Director for Sport Leadership at Loughborough University London, discusses Tottenham’s new American Football agreement and London’s role in the international expansion plans of two globally focused professional sports leagues

Dr Ksenija Kuzmina and Dr Holly Collison have worked with Sport England and the Loughborough University community to identify areas where the sport industry could encourage women to be more physically active and engaged in sport.

Ben Corbett, Programme Director for Sport Business Innovation, discusses whether Google's Tech Tattoo is the future of communication for elite athletes.

Being a fan of a sports team can boost the commitment of employees working in the professional sport industry, and significantly influence their attitude at work.

Sport Business Lecturer Steve Swanson discusses FIBA’s new physical training program for the world’s top basketball referees.

Have you ever wondered why basketball, the world's second biggest sport, has so few fans in the UK? Steve Swanson discusses the popularity of basketball in the UK.

Steve Swanson investigates sport management within the context of organisational behaviour, providing insight on the mindsets of individuals working in a sport setting.

James Skinner discusses athlete misconduct and the 'unsatisfactory' way it is often handled by sport administrators.

Jacqueline Mueller, from Germany, is studying for her PhD under our Institute for Sport Business. She has recently graduated from Loughborough University London with an MSc in Sport Business Innovation. Prior to her studies at London, Jacqueline graduated with a BSc in Sport and Event Management from Business Information and Technology School (BiTS), Germany.

Laura, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her studies at London, she graduated from Coventry University with an MBA in International Sports Management and Glyndwr University with a BSc in Sports Science.

Sophie, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, studied Sport English at Bachelor level and Sport Management for her Master's.

Shuyang, from China, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to her Master's and PhD studies in London, Ruth graduated from the University of Birmingham.

Daniel, from the UK, is a PhD student at Loughborough University London studying under the Institute for Sport Business. Prior to his studies at Loughborough, Daniel graduated from the University of Leeds with a BSc Sport Science and Physiology, followed by a Master's by Research degree from York St John University.