The Institute for Media and Creative Industries has four key research areas:
We will analyse technological innovation, regulation, labor, meaning, and ownership, utilising ethnographic, political-economic, environmental, activist, and public-policy research.
We will engage the legal, economic, training, environmental, and organisational context of work, drawing on institutional and ethnographic methods to engage both structural and experiential determinations.
We will teach students cultural production and address both content analysis and textual analysis, combining statistical and hermeneutic methods to establish patterns of meaning.
We will address ratings, uses-and-gratifications, effects, active-audience, ethnographic, and psychoanalytic traditions, combining quantitative and qualitative measures to establish the audience’s composition and conduct in the wake of cultural consumption.