MSc Entrepreneurship and Innovation Management

Glendonbrook Institute for Enterprise Development

Entrepreneurship will be studied in the context of both academic theory and self-reflection to see if you personally have the qualities to take action and make an idea happen.

The world is in a global recession. Innovation has been placed at the heart of international policy to drive jobs, growth and recovery but what is the innovation process? How do we best support innovation to catalyse growth and bring renewed prosperity? How do we encourage people to display entrepreneurial behaviour and show them that, with the right resources and attitudes, ideas can be turned into profitable products and services?

This programme analyses the Entrepreneur and the innovation process giving you the opportunity to explore and reflect on the skills needed for success. As well as the ability to set up their own venture, graduates of this programme will also have the skills to progress into large blue chip companies and work in R&D management, developing new products, markets and customer segments.

The Glendonbrook Institute for Enterprise Development’s aim is to encourage you to develop enterprising and innovative skills through the programme’s dedicated modules. In a few cases, you show true entrepreneurial behaviour by running or aspiring to set up your own businesses and we’ll provide support for you to do so via a range of formal and informal services.

Our programme provides you with in-depth teaching of subjects that are often only briefly mentioned in traditional business programmes – intellectual property; sources of funding for small business and business failure will all be studied as complete modules. Intellectual property is of vital importance to the entrepreneur, we have also devoted a whole module to studying the details and practical application of this rarely studied topic.

In addition, the Collaborative Project module will provide you with the opportunity to develop entrepreneurial skills such as problem solving and strategic planning whilst working together on a real business problem.

Programme Aims

a) Develop an understanding of the importance of an entrepreneurial attitude in individuals and organisations

b) Develop your critical thinking skills, in order to evaluate the factors affecting the success of the innovation process

c) Use action based learning to develop insight into the complexity of the innovation process, analysing and evaluating problems and responding to challenges in real time

d) Develop your awareness of the help and information available to new organisations and the sources of funding they can attract

e) To provide you with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme Structure

To complete the MSc Entrepreneurship and Innovation Management, students must complete 8 x 15 credit modules. All students must complete a Dissertation worth 60 credits. Students will pick one second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

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Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Entry qualifications

Minimum of a lower Second Class Honours degree (2:2) in any subject area, with a mark of at least 55%, from a UK university or equivalent overseas qualification recognised by Loughborough University.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/.

Career prospects

Entrepreneurial behaviour is a key competency required by a growing number of employers. As this programme provides you with a robust understanding of business and the innovation process, along with the skills required to take action, you will be well placed to succeed in the today’s marketplace.

Fees and Funding

£13,200 (UK/EU) / £23,950 (International)

Click here to see our available scholarships, worth up to 90% off fees.

Compulsory modules

Innovation Management

Module Description

This module aims to equip students with an in depth knowledge of the innovation process, its importance to the economy and an understanding of the factors affecting its success.

Intended Learning Outcomes

This module covers the complexity of the innovation process, the types and patterns of innovation and the interrelationship between an organisation’s environment and its innovative capability.

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) understand the types and patterns of innovation

c) Understand the interrelationship between an organisation¿s environment and its innovative capability

d) Relate innovation theory to the performance of organisations

e) Interpret company performance in relation to the dynamic environment in which it operates

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Entrepreneurship

Module Description

This module aims to encourage students to develop their own entrepreneurial skills. You will study the academic theories of entrepreneurship and look at the personality traits and behaviours associated with entrepreneurs. Students will then be encouraged to develop their own ideas and test their theories in a mini research project.

Intended Learning Outcomes

This module covers the academic theories of entrepreneurship, the interconnectedness between entrepreneurial tendencies and resulting behaviour and the measure of the cognitive, conative and emotional components of entrepreneurial attitude.

On completion of this module students should be able to:

a) Understand the academic theories of entrepreneurship

b) Understand the interconnectedness between entrepreneurial tendencies and resulting behaviour

c) Understand the measure of the cognitive, conative and emotional components of entrepreneurial attitude

d) Recognise and apply self-reflection for personal development

e) Recognise the need for entrepreneurial behaviour

f) Understand the need for sensitivity to diversity within organisations

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Intellectual Property

Module Description

This module aims to equip students with a knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.

Intended Learning Outcomes

This module covers the importance of intellectual property as an asset, the complexity of Intellectual Property law and the protection process and the commercial value of the various types of Intellectual Property.

On completion of this module students should be able to:

a) Understand the importance of intellectual property as an asset

b) Understand the complexity of Intellectual Property law and the protection process

c) Understand the commercial value of the various types of intellectual property

d) Interpret data and information in order to make effective decisions

e) Perform intellectual property searches

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Case study (75%)

Group presentation (25%)

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Strategy and Planning

Module Description

Students will receive the background knowledge on goal setting, strategic positioning and the more practical aspects of business planning. You will look at a variety of risk analysis tools and consider the importance of thorough market analysis and research prior to planning a new venture.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) Understand the importance of idea creation and opportunity spotting

c) Critical assessment of a potential product or service

d) Strategic positioning of a novel business idea

e) Analyse data and information in order to make effective decisions

f) Recognise and apply self-reflection for personal development

g) Demonstrate rational use of business and risk analysis tools to analyse company performance

h) Demonstrate effective communication to persuade and influence stakeholders

i) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Report (100%)

Understanding Business Failure

Module Description

Students will gain knowledge of the various factors that cause failure of organisations. You will look at the innovation process and risk assessment methods for avoiding failure. You will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the multiple causes of failure and interconnectedness of these

b) Understand the ways in which organisations and individuals can learn from failure

c) Recognise the value of failure as a positive step

d) Recognise the need for resilience in the case of failure

e) Demonstrate rational use of business and risk analysis tools to analyse company performance

f) Select and use appropriate investigative and research skills

g) Demonstrate effective report writing skills

h) Demonstrate commercial awareness

i) Demonstrate problem solving capability

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (27 hours)

Assessment

Case study (100%)

Funding

Module Description

This module aims to equip students with an in depth knowledge of the various funding options available to a new venture and the processes involved in obtaining financial backing. Students will learn basic financial calculations, learn how to analyse the financial status of a company and prepare a pitch to an investor.

Intended Learning Outcomes

This module covers the financial requirements of an organisation and relevant sources of funding and their acquisition.

On completion of this module students should be able to:

a) Understand the financial requirements of an organisation

b) Understand relevant sources of funding and their acquisition

c) Analyse data and information in order to make effective decisions

d) Demonstrate effective communication to persuade and influence stakeholders

e) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Case study (75%)

Group presentation (25%)

Second Subject Module

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Second subject modules

Choose one module only

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Introduction to Mobile Internet and Media Clouds

Module Description

The aim of this module is to provide students with an overview of the mobile Internet and cloud technology with a special emphasis on media cloud applications shifting to mobile Internet platforms and its associated challenges.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Receive an overview of the mobile Internet and cloud technologies with specific knowledge in media cloud applications on mobile devices, systems and Internet in general, and the challenges that are associated with making such applications available to the end-users via the mobile Internet and cloud technology

b) Understand the mobile Internet technology, media cloud applications, and the strengths and associated challenges by utilising mobile cloud technology and applications

c) Understand mobile networking and media cloud topics

d) Understand privacy and security issues in mobile cloud services

e) Understand mobile Internet and cloud business models Skills

f) Gain experience with the understanding of mobile Internet architecture and access techniques, system performance and limitation

g) Gain specific skills in media cloud applications and how the combination of mobile Internet with cloud computing technology will fast-changing the future of media applications for people on the move and the daily life of public in general

h) Apply their knowledge of mobile Internet and media cloud technology in media service delivery and communication industry

i) Tackle media cloud application and mobile communication networks related problems and deal with their possible solutions

j) Equip themselves with the necessary understanding and essential knowledge that are required for service provider jobs in the cloud computing, applications, and mobile services provision domains

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (126 hours)

Lectures (20 hours)

Tutorials (4 hours)

Assessment

Exam (80%)

Final coursework report (20%)

Sport Media and Marketing

Module Description

This module will cover the following topics: Main themes that underpin media and marketing, Evolution of media and marketing in a sport context, Practices and techniques for effective sport media and marketing, Types of media and marketing, Consumer and fan engagement

Intended Learning Outcomes

On completion of this module students should be able to:

a) Assess the major theories, principles, and concepts surrounding sport media and marketing;

b) Apply techniques and practices involved in conceptualising and developing a marketing plan;

c) Gather, analyse, and present sport media and marketing ideas and concepts;

d) Apply sport media and marketing principles that can be utilised in different sport environments;

e) Demonstrate initiative and personal responsibility;

f) Continue to learn independently and to develop professionally.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (10 hours)

Lecture (20 hours)

Guided independent study (120 hours)

Assessment

Sponsorship Pitch (40%)

Marketing Plan (60%)

The Key Topics in Media and Creative Industries

Module Description

The module will include the following topics: defining media and creative industries; ownership, concentration and control in media and creative industries; innovation and technological change; media and creative markets; business models in media and creative industries; copyright; global media cities; clustering of media and creative industries; media and cultural policy.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand how and why the media and creative industries have been defined;

b) Understand the importance of industrial structure in media and creative industries;

c) Understand the implications of innovation and technological change for media and creative industries;

d) Understand changing business models in media and creative industries;

e) Understand the importance of copyright and how this is affected by technological change;

f) Understand why media and creative industries cluster in particular spaces and cities;

g) Understand the globalisation of media and creative industries and understand media and cultural policy;

h) Systematically assess the implicit theoretical assumptions of contrasting perspectives;

i) Communicate effectively in speech and writing, with academic and non-academic audiences;

j) Engage in critical reasoning, debate and argumentation; and assess the empirical validity of competing perspectives;

k) Synthesise different sources of data and identify key arguments and issues at stake in particular fields of practice;

l) Understand the behaviour of firms in media and creative industries;

m) Understand emerging trends in media and creative industries and be able to use critical perspectives to analyse these emerging trends.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Tutorial (2 hours)

Supervised time in studio/workshop (10 hours)

Lecture (18 hours)

Guided independent study (120 hours)

Assessment

Essay (100%)

Introduction to Diplomacy

Module Description

In this module, you will be introduced to the main concepts, theories and practices of international relations and diplomacy. The overarching aim of the module is to provide students with a wider understanding of the historical trends, conceptual bases and current practices of diplomacy in the context of current global affairs and to help them critically evaluate the relevance for all fields of social, economic and scientific practice.

Intended Learning Outcomes

Intended Learning Outcomes:

On completion of this module students should be able to:

  • Evaluate the historical evolution of the modern international system
  • Critically evaluate the key concepts and theories of diplomacy
  • Evaluate the role and behaviours of international organisations and states in the international system
  • Evaluate the context of the present-day international political and economic relations within which diplomacy takes place
  • Identify and assess the importance of such dynamics for their respective fields of study.
  • Construct reasoned arguments utilising concepts and approaches to the study of diplomacy
  • Recognise established and emergent phenomena in the practice of diplomacy within the current global affairs
  • Creatively and critically evaluate the possibilities of various intersections between diplomatic practice and the objectives and modes of delivery in their respective fields

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Lecture (30 hours) Guided independent study (120 hours)

Assessment

Presentation (40%) Essay (60%)


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