MSc Entrepreneurial Design Management

Institute for Design Innovation

Entrepreneurship is the focus of this programme. You will learn about the practicalities and challenges of establishing and running your own product design/manufacturing business.

Our MSc Entrepreneurial Design Management programme opens up what shapes the entrepreneur and how entrepreneurial behaviour and skills can influence the design process.

This programme builds on the strengths of our Design Innovation programmes bringing the added dimension of supporting students to develop the skills required to take their idea from drawing board to marketplace. Through a series of individual and group projects, you will analyse and evaluate entrepreneurial behaviour and look at the contribution of this action to the success of new product ideas.

Programme Aims

a) To enhance design skills and knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams

b) Develop collaborative behaviour through active learning and team work, analysing and evaluating problems and responding to challenges in real time

c) To enable graduates to develop their critical thinking and insight to improve their effectiveness as designers

d) To enable graduates to develop their analytical and research skills through undertaking a substantial entrepreneurial design management and evaluation project

e) Develop an understanding of the importance of an entrepreneurial attitude in individuals and organisations

Programme Structure

To complete the MSc Entrepreneurial Design Management students must complete 8 x 15 credit modules (4 in the first semester and 4 in the second semester). Students must choose and complete 1 of the 3 optional modules to complete the MSc Entrepreneurial Design Management. All students must complete a Dissertation worth 60 credits.

Request a call back

If you would like to speak to the Programme specialist for MSc Entrepreneurial Design Management, please complete this form to request a call back. Enquiries relating to an application should be sent to londonadmissions@lboro.ac.uk.

Duration

1 year full-time or up to 4 years part-time

Assessment

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Students will be asked to produce project briefs, concept drawings, user scenarios, storyboards, project blogs and multimedia documentation.

Entry qualifications

Minimum of a lower Second Class Honours degree (2:2) in Design, Innovation, Business, Media, Technology or related subjects. Applicants from non-Design backgrounds require 55% and above in their final year.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See www.lboro.ac.uk/international/englang/

Career prospects

You will be well prepared for work within companies or equipped for self-employment routes. The programme enables you to pursue a broad range of management careers in the private and public sector. In particular, we aim to enhance your career prospects and prepare you for roles in entrepreneurship and the management of small enterprises.

Fees and Funding

£10,000 (UK/EU) / £22,650 (International)

Click here to see our available scholarships for 2017 entry.

Compulsory modules

Identity, Culture and Communication

Module Description

This module focuses on developing skilled communication strategies and principles for working in cross-cultural contexts. Key theoretical concepts of ‘identity’, ‘otherisation’ and ‘representation’ will be introduced through lectures and seminars in order to explore the complex interrelationships between identity, culture and communication. Students are expected collect and analyse data from the Collaborative Project module to be used for the case study assignment.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complex interplay between identity and culture and demonstrate these concepts through application to a relevant design context (Process/Reflection)

b) Analyse communication events, written texts and visual images to explore how culture and power relations work to produce particular meanings and communicate this in an appropriate language and report structure (Communication/Research)

c) Discuss the concepts of identity and culture outlined in the course

d) Apply outlined key concepts when undertaking the analysis of communication strategies observed within the student project teams

e) Develop and communicate ideas in a coherent sequence

f) Use appropriate language and report structure

g) Reference and attribute correctly

h) Provide critical peer feedback

i) Work in cross-cultural teams

j) Use concepts from the module to inform their professional practice

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (104 hours)

Tutorials (30 hours)

Lectures (12 hours)

Supervised time in studio (4 hours)

Assessment

Group report (60%)

Weekly blog (40%)

Design Thinking

Module Description

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

Intended Learning Outcomes

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (108 hours)

Supervised time in studio (30 hours)

Lectures (8 hours)

Tutorials (4 hours)

Assessment

Written report (80%)

Peer feedback (20%)

Reflection and Action

Module Description

This module will enable students to start planning for their major project by focusing first on generating a suitable topic to be explored. The goal is for the students to arrive at a feasible, agreed major project plan. Students will consolidate their prior learning and use it to develop a learning plan to complete their chosen study pathway.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Develop a comprehensive understanding of techniques applicable to their own research and advanced scholarship and display evidence of understanding the requirements of focusing research ideas

b) Develop a feasible research project plan

c) Plan and generate a suitable major project proposal

d) Identify and agree a major project plan

e) Engage in a sustained piece of individual, academic research on a chosen topic

f) Articulate a feasible major project plan

g) Manage their time and resources effectively

h) Use initiative and take responsibility

i) Develop skills in research project planning

j) Display evidence of independent research skills

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (110 hours)

Tutorials (24 hours)

Lectures (12 hours)

Supervised time in studio (4 hours)

Assessment

Project plan (70%)

Peer feedback (30%)

Meaning Making in Design

Module Description

Building on concepts introduced in the Identity, Culture and Communication module, the Meaning Making in Design module aims to locate design within broader cultural issues and practices of creativity and innovation. This module will use the Circuit of Culture and its five interrelated categories (i.e. Identity, Representation, Regulation, Production and Consumption) as framework to explore processes of meaning making. Students are expected collect and analyse data from the International Project module to be used for the case study assignment.

Intended Learning Outcomes

Through analyses of processes between geographically distributed collaborative project teams the students should demonstrate their understanding of how their practices are interwoven with elements of production and consumption of culture.

On completion of this module students should be able to:

a) Understand the cultural processes which form the culture of circuit

b) Understand the interplay of elements within the culture of circuit in construction of meaning

c) Understand the relation between design and culture

d) Explain the key concepts of `culture¿, cultural formation and production in relation design

e) Analyse complex cultural issues and evaluate design processes and products

f) Collect data and analyse these using the key concepts discussed in the module

g) Provide peer feedback

h) Respond to peer feedback

i) Develop understanding of culture as non-essential

j) Understand the interplay of elements in construction of meaning

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (110 hours)

Tutorials (24 hours)

Lectures (12 hours)

Supervised time in studio (4 hours)

Assessment

Case study (80%)

Peer feedback (20%)

Entrepreneurship

Module Description

This module aims to encourage students to develop their own entrepreneurial skills. You will study the academic theories of entrepreneurship and look at the personality traits and behaviours associated with entrepreneurs. Students will then be encouraged to develop their own ideas and test their theories in a mini research project.

Intended Learning Outcomes

This module covers the academic theories of entrepreneurship, the interconnectedness between entrepreneurial tendencies and resulting behaviour and the measure of the cognitive, conative and emotional components of entrepreneurial attitude.

On completion of this module students should be able to:

a) Understand the academic theories of entrepreneurship

b) Understand the interconnectedness between entrepreneurial tendencies and resulting behaviour

c) Understand the measure of the cognitive, conative and emotional components of entrepreneurial attitude

d) Recognise and apply self-reflection for personal development

e) Recognise the need for entrepreneurial behaviour

f) Understand the need for sensitivity to diversity within organisations

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Report (100%)

Collaborative Project

Module Description

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Deal with challenges associated with working in interdisciplinary teams

b) Undertake a project development process informed by organisational frameworks

c) Demonstrate interdisciplinary communication skills

d) Apply Design Thinking methods

e) Plan and execute a project plan in collaboration with other team members

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

Modular Weight

15 credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (99 hours)

Supervised time in studio (40 hours)

Lectures (10 hours)

Tutorials (1 hour)

Assessment

Project plan (20%)

Group report (50%)

Project outputs including presentation (30%)

Dissertation

Module Description

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

Intended Learning Outcomes

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

Modular Weight

60 Credits

Delivery Period

Semester 1 and 2

Teaching and Learning

Guided independent study (555 hours)

Lectures (25 hours)

Tutorials (20 hours)

Assessment

Dissertation (80%)

Project proposal (20%)

Design Innovation Project

Module Description

This module will provide students with skills for working in design innovation work teams. The Design Innovation Project is designed so that students develop and gain experience in using key skills that will enable them to work successfully with various organisational project team members in the face to face and distributed product development process. The module will prepare the students to develop as culturally competent project leaders.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Develop strategies to plan and execute a project across distributed collaborative teams;

b) Understand the impact of distributed project teams on project management;

c) Develop and gain experience in using distance communication;

d) Explore cultural issues and concepts with exchanges and project evaluation;

e) Develop skills in generating and evaluation of project briefs;

f) Demonstrate increased awareness of cultural issues and concepts;

g) Develop strategies to make a contribution diverse project teams;

h) Use digital, distance communication tools;

i) Provide critical feedback to peers;

j) Articulate a project brief and project review criteria;

k) Develop teamwork skills;

l) Develop the means to implement and communicate the strategy to a 'client';

m) Communicate effectively, with colleagues and a wider audience, in a variety of media;

n) Solve problems in creative and innovative ways.

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Lecture (6 hours)

Supervised time in studio/workshop (10 hours)

Tutorial (24 hours)

Guided independent study (110 hours)

Assessment

Design Process Diary (30%)

Reflective Article (30%)

Project Deliverables (40%)

Optional modules

Choose one module only

Strategy and Planning

Module Description

Students will receive the background knowledge on goal setting, strategic positioning and the more practical aspects of business planning. You will look at a variety of risk analysis tools and consider the importance of thorough market analysis and research prior to planning a new venture.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the complexity of the innovation process

b) Understand the importance of idea creation and opportunity spotting

c) Critical assessment of a potential product or service

d) Strategic positioning of a novel business idea

e) Analyse data and information in order to make effective decisions

f) Recognise and apply self-reflection for personal development

g) Demonstrate rational use of business and risk analysis tools to analyse company performance

h) Demonstrate effective communication to persuade and influence stakeholders

i) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (15 hours)

Tutorials (12 hours)

Assessment

Report (100%)

Understanding Business Failure

Module Description

Students will gain knowledge of the various factors that cause failure of organisations. You will look at the innovation process and risk assessment methods for avoiding failure. You will also look at the risk taking traits of entrepreneurs and the attitude towards failure in society.

Intended Learning Outcomes

On completion of this module students should be able to:

a) Understand the multiple causes of failure and interconnectedness of these

b) Understand the ways in which organisations and individuals can learn from failure

c) Recognise the value of failure as a positive step

d) Recognise the need for resilience in the case of failure

e) Demonstrate rational use of business and risk analysis tools to analyse company performance

f) Select and use appropriate investigative and research skills

g) Demonstrate effective report writing skills

h) Demonstrate commercial awareness

i) Demonstrate problem solving capability

Modular Weight

15 Credits

Delivery Period

Semester 2

Teaching and Learning

Guided independent study (123 hours)

Lectures (27 hours)

Assessment

Case study (100%)

Funding

Module Description

This module aims to equip students with an in depth knowledge of the various funding options available to a new venture and the processes involved in obtaining financial backing. Students will learn basic financial calculations, learn how to analyse the financial status of a company and prepare a pitch to an investor.

Intended Learning Outcomes

This module covers the financial requirements of an organisation and relevant sources of funding and their acquisition.

On completion of this module students should be able to:

a) Understand the financial requirements of an organisation

b) Understand relevant sources of funding and their acquisition

c) Analyse data and information in order to make effective decisions

d) Demonstrate effective communication to persuade and influence stakeholders

e) Evaluate the funding needs of a new venture

Modular Weight

15 Credits

Delivery Period

Semester 1

Teaching and Learning

Guided independent study (123 hours)

Lectures (18 hours)

Tutorials (9 hours)

Assessment

Case study (75%)

Group presentation (25%)


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