James McAllister

James McAllister
United Kingdom
Graduated from
Nottingham University
Excellence Scholarship

Nottingham University graduate James Mcallister has been working in investment banking for a number of years and has made the decision to change careers. James is now looking to enter the sport finance sector and has chosen the MSc Sport and Business Innovation programme.

James chose the MSc Sport Business and Innovation programme to expand his knowledge of sport business and widen his skill set to achieve his career goals. Loughborough University awarded James the Excellence Scholarship, which is available to any UK/EU or international student with a 2:1 or first class bachelor degree from a recognised high-quality university.

Why did you choose to study with Loughborough University London?

Loughborough University is undoubtedly the country’s top institution for sport research and teaching. Because I live in London, the option of studying with Loughborough University had previously been unavailable to me. As soon as Loughborough University came to London, I knew it was the only choice for me, particularly given my aim to move into the sport business sector. Other universities and sport organisations offer Master’s and executive programmes in sport business, but Loughborough University London’s Sport Business Innovation programme can offer me the knowledge and skills I am looking to gain, and the University’s reputation is a big selling point.

What are you most looking forward to about the programme?

I’m really looking forward to filling the knowledge and skills gaps I have identified as necessary to get the role I am aiming for. The academic staff delivering my programme has years of experience leading and developing sport businesses and organisations across the globe. I am looking forward to learning from their experiences and finding out more about their impressive backgrounds. Having a master’s in sport business is going to open up lots of new doors for me and I’m excited to discover what the future holds.

What aspects of the programme are you most interested in?

I am quite intrigued by the entrepreneurial aspects of the programme. It will be interesting to learn about the sports market and discover the different industries I could enter following the completion of my master’s degree. I really think having knowledge on innovation in sport is important to ensure I am ahead of the game and prepared for the unique, ever-changing situations that a career in sport can present.

Where do you see yourself in 5 years?

I have known for quite some time that I want to enter the business and finance side of the sports industry. This is certainly where I hope to be in 5 years; working for a successful sporting organisation based in London.

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