The Institute for Sport Business partners with CSM

CSM Strategic, global leader in the business of sport and entertainment, has formed a strategic partnership with the Institute for Sport Business at Loughborough University London.

The partnership extends the existing relationship built during a collaboration between Loughborough Sport and CSM Strategic on the development and implementation of the Elite Saudi Athlete Programme, a long term High Performance Strategy for Saudi Arabia.

The partnership will strengthen the established relationship between CSM Strategic and Loughborough, alongside increasing opportunities for students at Loughborough University London to gain real-world experience at CSM Strategic.

Loughborough University recently opened their London campus, and this opens up new and exciting opportunities for CSM Strategic to work closely with their world-class academics

Chris Pollard, Director at CSM Strategic

Chris Pollard, Director at CSM Strategic, said:

"Loughborough University is recognised around the world as being one of the leading education establishments with a focus on sport – as acknowledged by the latest Times and Sunday Times Good University Guide which rated it the 2017 University of the Year for sport in the UK.

"Loughborough University recently opened their London campus, and this opens up new and exciting opportunities for CSM Strategic to work closely with their world-class academics at the Institute for Sport Business, enabling us to bring greater academic rigor and in-depth research to our clients."

James Skinner, Director at the Institute of Sports Business at Loughborough University London said:

"We are delighted to be establishing an official partnership with CSM Strategic, continuing the successful relationship that has already seen great work completed in Saudi Arabia.

"Working with a company of the calibre of CSM Strategic allows greater access to international business and research opportunities for both partners. It also provides our students unrivalled access into the inner workings of a successful global sports consultancy."