Institute for Sport Business academics publish new book
Three of our academics within the Institute for Sport Business have published a new book, entitled ‘Fostering Innovative Cultures in Sport’.
The book has been written in collaboration by three of our Institute for Sport Business academics:
- Director of the Institute of Sport Business, Professor James Skinner
- Professor of Sport Business, Aaron Smith
- Programme Director of Sport Business and Leadership MSc, Dr Steve Swanson
The book analyses the trends that are emerging in sport enterprises such as advancements in technology and social media, tackling the issue of how to create new opportunities in such a changing industry. Special emphasis is placed on the role of leaders in sport organisations in driving innovation.
Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the text reveals sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
The title is published by Palgrave Macmillan and will be released on 15 July 2018.
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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.
It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018.
Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.
The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK.
The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.
The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.