The Institute for Sport Business partners with the Portuguese Football Federation

The Institute for Sport Business is partnering with the Portuguese Football Federation to deliver on a new football management course for executive leaders.

From Summer 2018, the Institute for Sport Business will work with the Portuguese football school, Federação Portuguesa de Futebol to deliver a new football management programme for executive leaders.

The football management course will train CEOs, managers and officials from the some of the world's most prominent federations and clubs. Alongside teaching from academics with the Institute for Sport Business, the programme will include teaching from Nova Business and Economics School in Portugal and the Centre de Droit et d´Economie du Sport in France. Together each academic partner will deliver teaching in areas as varied as governance, leadership, law and finance, innovation and entrepreneurship, digital media, branding and marketing, as well as science and medicine in football.

Attendees of the programme will learn sports-leadership best practices, corporate governance, and how to improve brand value. They will also be exposed to the most effective ways to apply technology and management skills to keep fans engaged in the sport and warm to their team.

The Institute for Sport Business will deliver two modules on the programme, including a Sports Digital Media, Branding and Marketing module, which aims to provide an understanding of digital sports media, branding and marketing management issues in the context of sport. The module will be led by the Director of the Institute for Sport Business, Professor James Skinner and Professor of Sport Business, Aaron Smith. A second module, entitled Innovation and Entrepreneurship, examines the importance of innovation and entrepreneurship in a changing sport business landscape. This module will be taught by the Director of the Institute's Sport Business and Innovation MSc, Dr Allan Edwards.

Federação Portuguesa de Futebol

In March 2016, the Portuguese Football Federation launched the Portugal Football School, Federação Portuguesa de Futebol as a centre of excellence in the teaching and advancement of football and sport business. Each programme aims to educate professionals of all levels to identify problems and deliver creative solutions for the future of football.

 

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.