General Election 2017: Discover what’s making the media headlines

A real time news audit of the General Election by Loughborough University is lifting the lid on what media coverage the political parties, their policies and MPs are securing each week. Loughborough University London's Acting Director for the Institute for Media and Creative Industries, Professor David Deacon, is one of the lead researchers.

Academics from the University’s Centre for Research in Communication and Culture have conducted news audits for every General Election since 1992.

The audit for 2017 is concentrating on the main news bulletins on BBC1, ITV, C4, C5 and Sky and all the main daily national newspapers. Coverage is analysed weekly, and the first of four reports was released on Monday 15 May.

The reports provide commentary about the week’s coverage and systematic measurements of which politicians and parties received the most coverage, the proportion of negative and positive coverage of candidates and parties, which issues received greatest prominence and the amount of coverage given to the election.

Unique to the Loughborough study is the historical comparative data available, going back to 1992, which will allow the research team to identify changes and continuities in election reporting.

The audit is being led by Professors David Deacon, John Downey, James Stanyer and Dominic Wring from the Department of Social Sciences.

Speaking about the audit Professor Wring said: “For most people the media is their primary source of information when it comes to deciding who to vote for. Therefore the role and importance of the media in elections should not be underestimated. Being able to see who and what is making the headlines is very important.”

The team’s methodology, full weekly reports (as they become available) and further analysis can be found at the University’s General Election 2017 web page.

View the press release on the Loughborough University website for further information and resources.

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018. 

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017. 

The University has been awarded a Gold rating in the Teaching Excellence Framework, which recognises institutions that deliver consistently outstanding teaching that is of the highest quality found in the UK. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

The seven specialist institutes at Loughborough University London include: Design Innovation, Digital Technologies, Diplomacy and International Governance, Innovation and Entrepreneurship, International Management, Media and Creative Industries, and Sport Business. Close industry partnerships with a wealth of leading businesses and creative organisations means teaching and learning is informed by real-life challenges and driven by true industry pressures.