Institute for Sport Business

Our doctoral researchers

Benjamin Mole

Benjamin Mole

Benjamin Mole is a Doctoral Researcher at Loughborough University on the London Campus.
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Bethany Hushon

Bethany Hushon

Bethany is a part-time PhD student with the Institute of Sport Business. Her research consists of reviewing sponsorship within Women's Football in the UK, looking at the difference between the tangible and intangible to boast equity and brand awareness.
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Chris Toronyi

Chris Toronyi

Chris is a full-time PhD candidate in the Institute of Sport Business. His research focuses on the intersection of nation branding, diplomacy, sport, club ownership and supporters. Chris teaches a Sport Public Relations and Communication graduate course at LUL and also guest lectures across other institutes.
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Federico Winer

Federico is a doctoral researcher within the Institute for Sport Business. As an entertainment industry leader and former broadcast journalist, he is exploring how different technologies can help the esports ecosystem to create more accurate data.
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Tim Kübel

Tim is a Doctoral Researcher within the Institute for Sport Business.
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Maylin Stanic

Maylin is a doctoral researcher affiliated with the Institute for Sport Business and is originally from Berlin, Germany. With an academic background in human resource management and management, she aims to combine her knowledge in her research with her passion for sport as a former competitive athlete.
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Siena Morgan

Siena Morgan is doctoral researcher in the Institute for Sport Business and a sport administrator out of the United States, with a passion for sport governance and policy.
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Shuyang Liu

Shuyang Liu

Shuyang Liu is currently undertaking a PhD with the Institute for Sport Business. His research focuses on business model innovation in the Chinese football ecosystem.
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Sid Panayi

Sid Panayi

Having previously completed an MSc at Loughborough London, Sid has returned as an ISB PhD student alongside other academic commitments.
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Siena Morgan

Siena Morgan is doctoral researcher in the Institute for Sport Business and a sport administrator out of the United States with a passion for sport governance and policy.
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Yiyang Zhang

Yiyang Zhang

Yiyang is a Doctoral Researcher within the Institute for Sport Business. His research interests in social media and relationship marketing in professional sports, specifically focusing on the innovative use of TikTok as a strategic tool for engaging with and fostering meaningful connections among Gen Z fans.
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