Russell Scibetti

Lecturer in New Media and Analytics for Sport Business

Russell Scibetti is Vice President, Product Strategy and is responsible for the strategic vision, planning and development of the KORE software products for sport analytics.

Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed cross-departmental CRM initiative that connected ticketing, sales, service and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the NY Jets corporate and consumer business efforts.

In addition to his work with KORE, Russell is the founder and primary author for, an industry blog that discusses practices in sports business and hosts industry networking events throughout North America. Russell earned a MBA from the W.P. Carey School of Business at Arizona State University and a BS from Rutgers University.